Projects
- Launch of Virgin Holidays UnleashedLaunched and managed Virgin Holidays Unleashed - the first company blog for Virgin Holidays. This involved researching and assisting with the layout and design, producing a content strategy in line with SEO/marketing priorities. This project also involved researching and producing daily articles, commissioning external writers and repurposing content from various other company platforms.
Work history
F
F
Freelance JournalistFreelance
Freelance travel and lifestyle journalist offering a wide range of editorial skills to publications and clients. Experience includes newspaper and magazine articles, digital projects (iPad publications and blog editing/management), interviewing for people-focused features as well as a range of other editorial projects.
My specialisms are food, travel and lifestyle editorial, which includes fitness and health as well as inspirational entrepreneur articles.
Brand & Content Journalist
-
in-house journalist for Virgin Holidays marketing department. Key leader in company's marketing collateral, providing guidance and management of blogs, brochure content, iPad magazine production, customer communication and advertorials in national press. Key achievements include management & launch of company's first blog, Virgin Holidays Unleashed, and helping raise the profile of responsible travel through interviews with Branson Centre entrepreneurs.
Role involved interviewing brand ambassador Ben Fogle to camera, producing his online articles and raising the profile of the company through online lifestyle editorial.
+ Show more
Skills
- Copywriting
- Editing
- Lifestyle
- Travel
- Blogs
- Online
- Human Interest
- Social
- Copyediting
- Interviewing
- Press Releases
- Shorthand
- Marketing Branding
- CMS Platforms
- Content Strategy Plan
Education
NCTJ Newspaper Journalism
-
PGDIP Diploma
Psychology
-
Bsc (Hons) Psychology
Awards
02 Feature Writer of the Year
While working as a reporter and features writer/editor for the Manchester Evening News Group I was awarded the 02 Feature Writer of the Year award.