PostsProjectsExperienceTeam

Projects

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  Arriva UK Bus: Mental Health Awareness WeekI created a series of interviews for Mental Health Awareness Week. This involved interviewing team members from across the business and see how they have actioned Mental Health First Aid training within their different roles.
• Arriva UK Bus: Inspire MeTo increase SEO visibility for consumers, I created an 'Inspire Me' section within the Arriva UK Bus website to post quality content to inspire customers to take the bus.
• RSPB: It's in our NatureIn response to Brexit I worked with an external agency to create an unbranded movement on social media called 'It's in our Nature'. The aim of the campaign was to engage a younger generation to take notice of the potential changes Brexit could have to environmental policy.
• RSPB: Wild Challenge with Miranda KrestovnikoffAs part of the ‘Wild Challenge’ campaign, I created a series of YouTube videos starring Miranda Krestovnikoff. For this part of the campaign, I created the storyboards, and directed, produced and edited the videos.
• Creating Brand Consistency on Arriva UK Bus Social ChannelsAfter joining the Arriva team, I identified that there was not a consistent suite of assets for social media. This meant that social media comms was inconsistent across the regional accounts and our posts were not easily recognisable. When users see online content from a brand it is important the content is easily recoginasable. If customers remember and recognize a brand, they'll feel much more comfortable interacting with the brand and the content and it has been found that customers are mor
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  Brand Development: Farndon FieldsI identified that the company did not have a consistent brand identity that matches the in-store experience. I worked on developing and differentiating the company's image, products, and services from competitors.

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Work history

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Social & Content ExecutiveArriva UK Bus
May 2021London, United KingdomFull Time
A degree focused on exploring the relationship between geographical landforms and the diversity of modern life. Topics included: Sustainable Environmental Management, Population Resources and Environment, Economic and Political Geography. With a dissertation focused on the perceptions of social media, exploring the generational differences in usage, analysing user behaviours and psychology.
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Marketing ExecutiveFarndon Fields
Mar 2019 - May 2021United KingdomFull Time
Creating and delivering a communications strategy to help build the brand and drive sales. Implementing reporting and use of UTM codes to track the source of website visitors. In turn using this information to optimise communications and online advertising. Bring the sole content creator for the farm shop, creating and implementing all outbound communications. Planning and scheduling Facebook, Twitter and Instagram Creating an engaging email strategy to keep customers informed on what is happening within the business and inspired to visit our location. Writing blogs, updating products and ensuring all website content is up to date and in line with brand tone. Successfully planning and implementing a series of workshops and events to create revenue outside of the farm shop and its trading hours. Managing a small team, dealing with inbound calls and enquiries and dealing with these in a quick and efficient manner. Coordinating daily deliveries and collections, ensuring sufficient staffing is in place and stock is available to meet orders. Growing relationships with suppliers, effectively dealing with their enquiries and managing stock.

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Skills

• Social Media Management
• Social Media Marketing

Education

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Social Media Marketing CourseYork St John University
Feb 2022 - May 2022York, United Kingdom
This short course provided an insight into how social media marketing strategies can be developed and delivered to drive high-quality, measurable performance. The course challenged me to consider how social media marketing can be delivered in a structured and strategic way, through a range of channels, platforms and formats. Within the course, I investigated digital marketing methods of achieving insights, customer understanding, content creation, brand and community building, and measuring performance, through the utilisation of social media.
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Human GeographyThe University of Portsmouth
Aug 2013 - Aug 2016Portsmouth, United Kingdom
A degree focused on exploring the relationship between geographical landforms and the diversity of modern life. Topics included: Sustainable Environmental Management, Population Resources and Environment, Economic and Political Geography. With a dissertation focused on the perceptions of social media, exploring the generational differences in usage, analysing user behaviours and psychology.