About me

I'm a writer from the UK who specialises in beauty, health and wellness. I copywrite and edit for brands, content write for blogs and write for online/offline publications. Most likely to be found wearing sweatpants and editing my own sentences. Check out my portfolio at www.lucythorpecontent.com/portfolio

QuestionsProjectsExperienceTeam

• What have you worked on, watched, read or screenshotted this week that's inspired you? Share your links below so others can be inspired too!
• What tips would you give your customers/clients? Is there something that you feel like you're forever explaining or would make it easier?
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Projects

• 2

  Maia LashesCopywriting for new lash brand Maia Lashes, launched by celebrity makeup artist and influencer Selina Bassi. The brand has been created by experts to suit all eye shapes for a natural, comfortable look and feel. This project included tone of voice development, all website copy, product packaging, PR and marketing material, blogs and product descriptions. www.maialashes.com
• 4

  BLUR LONDONCopywriting for specialist combination/oily skincare brand Blur London. This included website and packaging copy, PR and outreach copy, marketing material, mission statement and manifesto, taglines and strategic presentations. www.blurlondon.com
• 2

  Refinery 29 - Women who sweat excessively explain how they manage itI interviewed women with hyperhidrosis - a health condition that causes excessive sweating - about how they cope, how it affects their life and what they've tried to do to resolve it. Read here: https://www.refinery29.com/en-gb/how-to-manage-excessive-sweat
• Pabau - B2B Blog Content for Beauty ProfessionalsI write B2B blog content aimed at beauty professionals for clinic management tool Pabau. Read here: https://www.pabau.com/author/lucy/
• Popsugar UK - 11 Beauty Products That Give Back to the LGBTQ+ CommunityI was commissioned by Popsugar UK to write a piece on the beauty brands who are giving back to the LGBTQ+ community in pride month. Read the article here: https://www.popsugar.co.uk/beauty/Beauty-Brands-Support-Pride-46225337
• The Glowcery - Blog ContentI regularly write for award-winning natural, organic skincare brand The Glowcery on topics ranging from skincare routines through to healthy living tips and wellness. Read the blog here: https://www.theglowceryshop.com/blogs/the-fridge-skincare

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Projects credited in

• 33

  Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything

Work history

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Content writer, Copywriter and MarketerLucy Thorpe Content
Mar 2021United KingdomFreelance
Writing content and copy for brands in health, wellness, beauty, lifestyle and e-commerce. Sometimes I sneak in to write about marketing too.
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Marketing & Distribution ManagerLDUK
Aug 2020 - Mar 2021Sheffield, United KingdomFull Time
Marketing & Distribution Manager for a professional and consumer beauty brand based in Sheffield.

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Skills

• Writing
• Content
• Content Strategy
• SEO
• Digital Marketing
• Advertising
• Google Analytics
• Social Media
• Marketing
• Email Copywriting