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Lucy Valentinova

Digital & UX Strategist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUX Consultant - User Researcher - Digital Strategist

About me

I’m focused on delivering innovative websites and digital services that meet user, business, and development goals. UX strategy, user research and information architecture are central to my work and enable me to make informed decisions when it comes to proposing digital solutions.


  • Agile
  • Production/project Management
  • UX
  • UX Research
  • Usability Testing
  • Usability Analysis
  • Agile UX
  • Agile/scrum Methodology
  • User Flows
  • Sitemap Design

Work history


Digital And UX Strategist


Dec 2016
  • London, United Kingdom
  • Full Time
  • Working closely with the UX design and development teams and the client to ensure all business needs are met, researching UX solutions to problems, managing and ensuring continual improvement to meet user needs. * Conducting interviews with stakeholders and customers, and facilitating workshops to identify user/business challenges and requirements * Producing personas, user journeys, user stories and wireframes * Designing and organising information architecture by studying target audience and user behaviour, producing workflow diagrams and sitemaps * Making strategic design and UX decisions related to new and core website features and functions * Planning and conducting usability studies and tests in order to continually validate and enhance website features. Analysing usability data, prioritising issues and identifying UX solutions * Gathering and analysing insights from Google Analytics and Decibel Insight in order to ensure design decisions are fully informed by data. Aligning proposed UX strategy and website features with findings from keywords strategy, SEO and content audits. * Presenting UX findings to clients, facilitating workshops and briefing internal teams


Digital Project Manager

Decibel Digital

Sep 2015 - Dec 2016
  • London, United Kingdom
  • Full Time
  • Maintained strong relationships with teams across User Research, UX design and development, communicated requirements and ensured the proposed UX solutions meet the user needs and business goals. Managed estimates and timelines for agile sprints and ensured continual improvement to meet user needs. * Integrated usability studies and tests into product requirements * Ensured refinement of the requirements backlog, continually shaped sprint goals in response to changing business needs * Facilitated Agile processes within the teams, applied appropriate scrum and agile practices * Facilitated daily stand-ups, sprint retrospectives and related meetings to determine progress and enable timely delivery * Worked with teams to identify and mitigate risks, as well as managing external dependencies .


Business and Project Officer

Badenoch & Clark

Apr 2014 - Sep 2016
  • London, United Kingdom
  • Full Time
  • Supported the company's bid production and submission process; * Created bid plans, identified the key team members and associate consultants that needed to be involved in the process * Compiled and managed all pre and post tender client clarifications in relation to tender submissions * Assessed the requirements and whether the criteria and budget could be met, evaluated the risks and identified the main competitors



Sep 2012
  • Edinburgh, United Kingdom


BA (Hons) Interior Architecture & Design - First Class Honours

University of Bedfordshire

Sep 2008 - Jul 2011
  • Bedford, United Kingdom