Luce Watson

Luce Watson

Marketing Lead @ OtoloUnited Kingdom
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Luce Watson

Luce Watson

Marketing Lead @ OtoloUnited Kingdom
About me
Brand and marketing specialist with over 12 years’ experience across FMCG, food and beverage, hospitality and entertainment. Driven by collaboration, high-performing teams, consumer behaviour and insights, I hold a Level 7 Advanced Diploma in Marketing and a Level 7 Advanced Diploma in Leadership and Management. In my spare time I have trained to be a Trustee and Non-Executive Director and am committed to being a change agent and creating legacy for those individuals from cultures and backgrounds who have experienced inequality. I'm interested in board roles in social change, animal welfare and women's rights. My previous brands and clients have included Coppa Club, Tesco, Ben & Jerry's, Glastonbury, Ministry of Sound, Coca-Cola and MTV. I have produced over 100 marketing and event campaigns reaching 4 million+ consumers, placed and mentored over 150 people, won 7 industry awards for projects and contribution to the industry and gained 50+ pieces of national PR for brand projects.
Projects
  • Ben & Jerry's Big Ice Screening
    Ben & Jerry's Big Ice Screening3 Day climate change friendly cinema promoting Ben & Jerry's new product line Cookie Cores.
  • Centrepoint at The Palace
    Centrepoint at The Palace£1.6 million fundraiser for youth homeless charity with performances from Craig David, Ellie Goulding and Conor Maynard.
  • Ben & Jerry's Ice Cream Tours
    Ben & Jerry's Ice Cream Tours20 day ice cream truck sampling tours promoting new product lines from Ben & Jerry's.
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Work history
    Otolo logo
    Otolo logo
    Marketing LeadOtolo
    London, United KingdomFull Time
    Marketing Manager for online global hospitality platform Otolo. We create worldwide connections with community-learning, mentoring, training, events and insights, super-charging sustainable and inclusive career development and retention within the industry.
    N2O Ltd. logo
    N2O Ltd. logo
    Project DirecotrN2O Ltd.
     - Maidenhead, United KingdomFull Time
    Working with FMCG brands to develop and strategise brand positioning, activations and partnerships that create fans for brands. Project leading and amplification of creative marketing proposals for brand positioning within physical and digital activations in store, online, at home and out of home. Working across clients and the business to propose and pitch strategic and ROI driven marketing and campaigns against client and business needs. Working cross-functionally and motivating the team to identify and develop business opportunities in order to exceed revenue goals and expand the portfolio of services. I work with senior stakeholders, IP and rights holders and strategic partners to build lasting and genuine relationships.
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Skills
  • Brand Partnerships
  • Production/project Management
  • Social Media
  • Brand Strategy
  • Marketing
  • Live Events
  • Brand Activation
  • Brand Development
  • Commercial Strategy
  • Proposal Writing
Education
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    Marketing Advanced Level 7 DiplomaCPD Accredited
     - London, United Kingdom
    C
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    Leadership and ManagementCPD Accredited
     - London, United Kingdom
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Awards
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    2020 CCEP Annual Sales ConferenceConference Awards
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    I
    Experiential Activation in Festivals | All Out BeautyIPM Awards
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