Lucy Wilkinson

Lucy Wilkinson

Art Director & StylistLondon, United Kingdom
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Emma Goodman
Fraser Stephen
Lucy Wilkinson

Lucy Wilkinson

Art Director & StylistLondon, United Kingdom
About me
Experienced Art Director, Stylist and creative producer having worked in freelance, agency and branded roles since graduating from London College of Fashion eight years ago. A thorough and dedicated professional who is a meticulous planner and organiser with obsessive attention to detail. A naturally creative thinker who can also make quick, effective decisions under pressure and create successful and standout campaigns in line with business objectives and goals.
  • Personal Project
    Personal Project
  • 35mm diary
    35mm diaryPositano & Sorrento, Summer '20
  • Jigsaw A/W'19
    Jigsaw A/W'19Shot by Olivia Frolich Styling, Art Direction, Casting & Production by Lucy Wilkinson
Projects credited in
  • Jigsaw SS18 Style + Truth Magazine
    Jigsaw SS18 Style + Truth MagazineSS18 editorial magazine for Jigsaw. Working on graphic design and art direction from concept through to print.
  • Jigsaw Junior SS18 Creative
    Jigsaw Junior SS18 Creative
  • Jigsaw: Integrated Content Strategy
    Jigsaw: Integrated Content StrategyJigsaw, a luxury British heritage brand faced an issue with their brand identity and creating a strong, digital presence. I helped create an integrated content strategy, leading to an increase in web traffic and brand awareness.
  • JIGSAW F/W 17
    JIGSAW F/W 17
  • Jigsaw Freelance Design
    Jigsaw Freelance DesignDesign across a variety of print and digital projects, including POS, magazine adverts, product labels, online features and emails.
  • Jigsaw Raw State
    Jigsaw Raw State
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Work history
    Art Director & StylistJigsaw Clothing
     - Richmond, United KingdomFull Time
    Full responsibility and accountability of the e-commerce photography department, this includes: - Art direction on set, including making all key decisions around photography e.g. hair and makeup and lighting - Outfit and still life styling on set - Model casting and selection - Sample management; ensuring products are released on time with relevant and brand appropriate imagery - Management of all required external relationships including freelance creatives - Completing requirements within the seasonal pre determined budgets Full responsibility and creative direction of seasonal creative shoots, this includes: - Concept creation based on brand marketing calendar - Prop sourcing and styling - Lighting and set sign off - Model casting and selection, with sign off by Photography Manager - Close work with graphics team to decide design and layout online - Imagery in this area has resulted in the highest ever engagement on Instagram Plan and produce creative imagery for the bi-annual, printed, Jigsaw magazine. This would include a mix of studio and location photography in fashion, lifestyle and still life. Biggest personal achievement of the role was taking on all responsibilities of the Photography Manager during a 1-year maternity leave simultaneously to the Art Director & Stylist role. This included creative direction and execution of two seasonal campaigns, AW17 and SS18, both abroad location shoots. Another achievement was introducing in house still life photography (previously outsourced and limited) resulting in hitting new engagement targets on social media platforms and the continuation of still life photography in future seasons.
    Lead StylistSeventy7 Group
     - London, United KingdomFull Time
    Worked with several of Seventy7’s key accounts, primarily Jigsaw, to create inspiring, on-trend and brand appropriate images over a variety of sets including model, mannequin and still life. This included managing the client-agency relationship on set and providing high quality styling solutions for a range of products, as well as training and supporting a team of 8 stylists. Success in this role led to being approached by Jigsaw to work in house permanently.
  • 35mm Photography
  • Editorial Styling
  • Ecommerce Styling
  • Creative Art Direction
  • Creative Concepting
  • Project Conception
  • Prop Sourcing
  • Adobe Creative Suite
  • Creative Production
  • Still Life
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    BA (Hons) Fashion Design and DevelopmentLondon College of Fashion, UAL
     - London, United Kingdom