I am proundly from Brazil, born in Brasília.
I lived in São Paulo for 3 years, a few months in several others cities as backpacker and now I am based in Portugal.
Currently working with communication strategic planning and studying Hospitality Operations Management, at Escola do Turismo de Portugal.
Over the last years I developed as branding and digital strategist for categories such as financial, technology, beauty and food.
Large interest in human behaviour, how people express themselves through music, art, fashion, sexuality and how consumption reflect in culture. Also interest in social-economic transformation through food, sport and tourism regeneration.
Work history
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Strategy managerMutato
- São Paulo, BrazilFreelance
Strategy management of Sprite new bottle LATAM launch.
Strategy managerR/GA
- São Paulo, BrazilFreelance
Strategy management of Ágora Investimentos and Johnson & Johnson.
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Skills
- Ad Strategy
- Research
- Data Analysis
- Digital Advertisement
- Branding
- Content Strategy
- Social Content Strategy
- Creative Storytelling
- Project Management
Education
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Hospitality Operations ManagementEscola do Turismo de Portugal
Portugal
Internship at São Lourenço do Barrocal (Reception, Shop and Guest Relations).
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M
Bootcamp Strategic PlanningMiami Ad School
- São Paulo, Brazil
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