Luis is a 30 year old Mexican Creative Director / Copywriter who believes that intelligently and elegantly crafted ideas are the most effective means to re-shape humanity. This is why he is in advertising.
His career has been built through stints at DDB, Ogilvy & Mather, Publicis Groupe, and independent agencies such as Made and ACHE, where he has worked for some of the biggest local and global brands, such as Volkswagen, FIAT, Coca-Cola, PepsiCo, Citibanamex, Henkel, P&G and Casa Cuervo.
Luis' work has been recognized with numerous awards at festivals like D&AD, The One Show, Cannes Lions, Clio Awards, New York Festivals, PRWEEK Global Awards, El Sol de Bilbao, Ojo de Iberoamerica, FIAP, Mexican Creative Circle and recently, he has been invited to be a member of the 2018 New York Festivals Grand Jury.
When he’s not in the agency discussing advertising or food with his colleagues, he’s having fun with his beautiful baby daughter of 1 year and his incredible wife.
Work history
Z
Z
Senior CopywriterZubi Advertising
Miami, United StatesFull Time
P
P
Creative DirectorPublicis Mexico
- Mexico City, MexicoFull Time
Creative Director in charge of Citibanamex's Online and Offline advertising.
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Skills
- Advanced Copywriting
- 120 Film
- Bilingual
- Concept Building
- Concept Creation
- Brand Building
- Marketing
- Ad Copywriting
- Brand Storytelling
- Brand Tone
Education
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Bachelor in AdvertisingInstituto de Mercadotecnia y Publicidad
- Mexico
Awards
A
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AWARDS SUMMARYAll
D&AD IMPACT
2017. Wood Pencil. Environmental Sustainability
THE ONE SHOW
2017. Merit - Intellectual Property
CANNES LIONS
2017. Bronze - PR
2017. Shortlist - Design
2013. Bronze - Radio
2014. Shortlist - Promo & Activation
2014. Shortlist - Promo & Activation
CLIO AWARDS
2017. Silver - Product Design
2012. Shortlist - Film/Cinema
PRWEEK GLOBAL AWARDS
2017. Highly Commended Award - Global Creative Idea
NEW YORK FESTIVALS
2017. Shortlist - Public Relations
EL SOL DE BILBAO
2017. Bronze - Design
2014. Bronze - Print
EL OJO DE IBEROAMERICA
2012. Gold - Radio
2012. Shortlist - Best Country TV
2013. Shortlist - Best Country Radio
2013. Shortlist - Best Country Radio
FIAP
2012. Silver - Radio
EFFIE WORLDWIDE
2018. Silver - Beverages / Alcohol
WINA
2018. Gold - Product Innovation
2018. Gold - Product Design
2018. Gold - Better World (Environment)
2018. Silver - Effectiveness
MEXICAN CREATIVE CIRCLE
2018. Grand Prix - Integrated campaigns.
2018. Gold - Integrated campaigns.
2018. Silver - Product design.
2018. Bronze - PR.
2018. Gold - Integrated campaigns.
2016. Silver - Design
2015. Silver - Radio
2014. Grand Prix - Radio
2014. Gold - Radio
2014. Gold - Mobile
2014. Silver - Radio
2014. Bronze - Radio
2013. Gold - Radio
2013. Gold - Radio
2013. Gold - Radio
2013. Gold - Radio
2013. Silver - Radio
2013. Silver - Radio
2012. Bronze - TV
FIP AWARDS
2016. Gold - Direct
2016. Gold - Brand Events
2016. Silver - Celebrity Marketing
2016. Silver - Sport Events
2016. Bronze - Promo&Events