Luis Madureira leads the Brand Building (R)evolution as Founder and Managing Partner of ÜBERBRANDS, helping companies, boards and business leaders navigate their competitive environment by informing their decision making with actionable insights, supporting the design of winning strategies, and the development of innovative products, services, processes and business models.
Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting (aka OgilvyRED), he possesses vast experience in Consulting – Ogilvy, ÜBERBRANDS - and in FMCG - Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, Heineken. Held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both locally and globally.
A distinguished Fellow by the Council of Competitive Intelligence Fellowship, he Chairs the SCIP Portugal Chapter and he is an Invited Lecturer for University Masters and Post Graduations (education institutions, courses and evaluations on the Organizations tab below).
Author of Social Market Intelligence (SMINT), the first Competitive Intelligence approach in real-time, and INNOVaction, an end-to-end innovation program spanning from the fuzzy front-end to its evaluation.
Graduated from NOVA SBE in Economics with a specialization in Marketing and accredited with a CIP-II (Master of Competitive Intelligence) by ACI – Academy of Competitive Intelligence. He is currently a PhD Candidate at NOVA IMS Information Management School specializing in Information and Decision Systems.
Work history
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PartnerUBERBRANDS
Lisbon, PortugalFull Time
Managing Partner
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Global CI Practice LeadOgilvy Consulting
- New York, United StatesFull Time
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Skills
- Marketing Strategy
- Problem Solving
- Strategic Planning
- Communications
- Strategy
- Competitive Analysis
- Innovation
- Intelligence
- Ideas Development
- Growth
- Competitive Intelligence
- Growth Hacking
- Design Thinking
Education
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PhDNOVA Information Management School
Lisbon, Portugal
Social Consumer impact on the Competitive Intelligence Model (the new consumer user-generated content impact on the way firms do business and perform)
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Master of Competitive Intelligence (CIP I and II Accreditation)Academy of Competitive Intelligence
- Lisbon, Portugal
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