Luis Pimenta

Luis Pimenta

Creative DirectorSaudi Arabia
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Julie Featherstone
Graham Jenks
Simon Luff
Luis Pimenta

Luis Pimenta

Creative DirectorSaudi Arabia
Projects credited in
  • British Airways - Visit Soon
    British Airways - Visit SoonBritish Airways wanted more people to fly to Australia. We perceived the best target audience were the over fifties with relatives in Australia who have the money and time to undertake such a journey. But what they needed was the right inspiration. Rather than speak directly to them, we turned it on its head and talked to people in Australia. Whilst they enjoy a wonderful lifestyle, they miss their friends and family in the UK. So instead of British Airways asking people to get on planes, we got families on the other side of the world to ask for us.
  • Boots- Mother's Day illustrations
    Boots- Mother's Day illustrationsFloral illustrations for use across the Boots 2020 online campaign for Mother's day. Using the Boots branded colours and wordmark, I created several variants of flowers and assets that could be used in banners and across their social media placements.
  • Big Bang 2016
    Big Bang 2016The headhunting firm Daniel Marks have been tackling diversity and gender equality issues head on this year with their Big Bang Creative and Marketing Internship Scheme. Working closely with The Prince’s Trust, A New Direction and a number of local colleges - Daniel Marks have been attracting a wide pool of young creative talent from diverse backgrounds to submit creative entries in answer to a brief. With 100 Judges from 75 Companies - over 50 Young People now have meetings to discuss a Paid
  • American Express - Hidden Talent
    American Express - Hidden Talent
  • Kern & Sohn - The Gnome Experiment
    Kern & Sohn - The Gnome ExperimentKern wanted to boost their reputation for precision scales in the education and science sectors. The challenge was to reach and engage this wide-spread global audience. So we've been conducting the world's first mass-participation gravity experiment: one that reveals a little-known phenomenon: Gravity varies slightly wherever you go. So in a scientific twist on the travelling gnome prank, a gnome is travelling the world with a set of scales. Scientists volunteer to weigh him then record the results on GnomeExperiment.com. When he reached the South Pole, we told the press. Within two days, the story had reached 150 countries, with three people requesting to weigh the gnome every minute. After two weeks, 16,000+ websites had linked to GnomeExperiment.com boosting Kern from page 12 to page 1 on Google. We've held a TED talk all about his adventure. The experiment is even part of the national curriculum in several countries
  • Land Rover - Never Stop Discovering
    Land Rover - Never Stop DiscoveringWe were asked to create something to commemorate the 25th anniversary of the Land Rover Discovery. So we set out to make a film about the amazing journeys the vehicle has undertaken. But we realised that film had already been made, by Discovery owners themselves. And it existed in thousands of clips online, on mobile phones and in cine cameras all over the world. With that in mind, we invited owners to submit their Discovery stories and adventures. And collaborated with the BAFTA award winning
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