Luis Tauffer is a seasoned Creative Director with 20+ years in the industry. He has helped to build brands across different continents like Latin America, Western/Eastern Europe and Middle East, which gave him a rare multicultural background and multidisciplinary experience, working on both ATL and digital agencies. With a strong creative profile and a go-getter mindset, Luis helped to win important new business and awards for creativity and effectiveness.
Luis helped DDB Brazil to win the title of Cyber Agency of the Year at Cannes Lions 2005 and DDB&Co Istanbul to reach the 3rd place as Agency of the Year at Cannes Lions 2009 - a first for Turkey at Cannes. He also helped BBDO Russia to win the 1st Place at the Russian Creative Ranking, as well as hundreds of awards, including the 1st Cannes Lions ever for BBDO Russia in 23 years.
Under his leadership, Y&R Moscow won their first Gold Lion and became the most awarded Russian agency at Cannes Lions 2015. In Poland, he made the office Agency of the Year at Innovation Awards and won metals at The One Show, Cannes Lions, LIA, Effie, among others.
His award list includes Cannes Lions, Lions Innovation, The One Show, The One Show Interactive, Clio, Eurobest, Epica (GP), Effie, London International Awards, New York Festivals, Golden Drum (craft GP), Young Guns, ADC Europe, and the most prestigious Brazilian prizes like Prêmio Abril, ANJ, Profissionais do Ano and CCSP. He was a guest speaker / jury member in Festivals like Cannes Lions, One Show, New York Festivals, Dubai Lynx, Cristal Festival, Golden Drum, AdStars, The Lisbon International Advertising Festival, Caples and Lürzer's Archive Grand Slam to name a few.
Some of his current and past clients include Ooredoo, P&G, Mars, Coca-Cola, Philips, Supreme Committee for Delivery & Legacy (2022 FIFA World Cup™), PepsiCo, Audi, Intouch Insurance, Microsoft, National Geographic, Bayer, Colgate-Palmolive, DHL, Visa, Danone, and Mondelez.
Work history
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Executive Creative DirectorFP7 McCann
Doha, QatarFull Time
FP7 McCann is the largest regional ad agency network in the Middle East and North Africa. It has 15 offices across 13 countries - Abu Dhabi, Algiers, Amman, Beirut, Bahrain, Cairo, Casablanca, Doha, Dubai, Erbil, Jeddah, Kuwait City, Muscat, Riyadh, and Tunis. Services include fully integrated marketing solutions, advertising, digital and production.
Main Clients: Qatar's Supreme Committee for Delivery & Legacy (responsible for building the stadiums, infrastructure and legacy for the 2022 FIFA World Cup™) Ooredoo (telco), Qatar Sports for All Federation, Aspire, Aspetar, Ford, Just Real Estate, Coca-Cola (regional projects).
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Executive Creative DirectorY&R
- Full Time
Executive Creative Director of Y&R Group (Y&R, Wunderman, Labstore) in Moscow and Warsaw.
Member of Y&R EMEA Creative Board.
Under Luis’ creative leadership, Y&R Moscow won its first Gold Lion ever and became the most awarded Russian agency at Cannes Lions Festival in 2015, with 5 metals - 1 gold, 2 silvers and 2 bronzes.
It was also during his period as Executive Creative Director that Y&R became #1 agency in the Russian Creative Ranking (AKAR) and Agency of the Year on Kiev International Advertising Festival 2015.
Luis made the Polish office Agency of the Year at Innovation Awards 2016 and won 4 metals at KTR, the 2 most important Festivals in Poland. He also won metals at Cannes Lions, One Show and LIA.
He helped to win new business like Onlime (telecom), Lotos (oil company), X-Trade Brokers (XTB) and Amazon.
Main clients: Danone, Land Rover, NAR Mobile, Philip Morris, Colgate-Palmolive, Change One Life, Zywiec Zdrój (Danone Waters), Microsoft, Lotos, Mila, XTB.
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Skills
- Art Direction
- Design
- Creativity
- Creative Direction
- Brand Creative Strategy
- Digital Advertising
- Social Media
- Branded Content
- Integrated Advertising
- Creative Leadership
Education
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Awards
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GPs/Golds/Silvers/BronzesVarious
-Cannes Lions
-Lions Innovation
-The One Show
-The One Show Interactive
-Clio
-Eurobest
-Epica (Grand Prix)
-Effie
-London International Awards
-New York Festivals
-Golden Drum (Grand Prix - craft)
-Young Guns
-ADC Europe
-Prêmio Abril, ANJ, Profissionais do Ano, CCSP and CCRJ (the most prestigious Brazilian prizes)
-Red Apple (the most prestigious prize in Russia)
-Innovation Awards - Grand Prix (The most prestigious prize in Poland)
-Kristal Elma - Grand Prix (The most prestigious prize in Turkey)