Luisina Presta

Luisina Presta

Senior Delivery ManagerUnited Kingdom
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Luisina Presta

Luisina Presta

Senior Delivery ManagerUnited Kingdom
About me
A degree in Advertising lets me understand the WHY and 6 years experience across all aspects of marketing and digital production the HOW. I’m able to take complex projects and problems and break them down into easy language and manageable tasks. I’ve worked on different size projects, from Online acquisition, Social Media strategy and implementation, website design and development, CMS (build and use), to direct marketing, outdoors and events, liaising with different stakeholders and building long term relationships with them, developing new markets and business opportunities, working against specific timelines and budgets. I have real love and passion for all things digital and a determination to deliver and have fun doing so. I consider myself hands on, open minded, creative and definitely a team player. A quick learner who is always looking to expand her knowledge and build upon previous experience.
Work history
    Biglight logo
    Biglight logo
    Senior Delivery ManagerBiglight
    London, United KingdomFull Time
    RAPP logo
    RAPP logo
    Senior Account/Project ManagerRAPP
     - Full Time
    Account Manager to Senior Account/Project Manager at London office Leading online acquisition campaigns across display network, owned media and affiliates channels. From concept and design to development, in a fast paced and changing environment. Launch and daily update management of dynamic feed for Programmatic banners. Development of messaging and audience strategy using first, second and third party data. Familiar with media performance reporting and analysis. Management of multiple markets and implementation of project plan and timings for e-commerce platform roll out. Briefing them on strategy, new features and CMS functionalities. Communication of complex information to individuals and groups, presentations and questions responding. Coordination with global partners for content development, SEO and performance reporting. Market research about digital trends and assets. Generation of creative brief and sub-briefs. Oversee of Account Manager/Executive. Generation of estimates, keeping records and handling invoices. Proficient user of Excel, PowerPoint and KeyNote. Competent user of planning/Task Management software. Clients: Virgin Media, AkzoNobel Global (Dulux) and Royal Mail. Account Supervisor at Buenos Aires office Client managing, building and maintaining key relationships, delivering solutions while adding value to the general servicing. Coordination with external suppliers. Generation of estimates, budgeting, gantt and reports. Perform regular industry, competitor and client research to identify trends. - I coordinated all marketing efforts, including management of an account executive and 2 community managers. - Served clients in all aspects of marketing; Website design and Front End development, Social Media strategy, off line and POS materials, customer service issues, and re-evaluation of procedures. Clients: AkzoNobel, SAP, Efectivo Sí.
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Skills
  • Digital
  • Websites
  • Account Co-ordinator
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Marketing
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Relationship Management
  • Excel
  • Powerpoint
  • Word
Education
    University Degree in Advertising
     - 
    Bachelor’s Degree in Advertising and Communication
     -