Luisina Presta

Senior Account Manager

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  • LocationUnited Kingdom

About me

 

A degree in Advertising lets me understand the WHY and 6 years experience across all aspects of marketing and digital production the HOW. I’m able to take complex projects and problems and break them down into easy language and manageable tasks. I’ve worked on different size projects, from Online acquisition, Social Media strategy and implementation, website design and development, CMS (build and use), to direct marketing, outdoors and events, liaising with different stakeholders and building long term relationships with them, developing new markets and business opportunities, working against specific timelines and budgets. I have real love and passion for all things digital and a determination to deliver and have fun doing so. I consider myself hands on, open minded, creative and definitely a team player. A quick learner who is always looking to expand her knowledge and build upon previous experience.

Skills

 

  • Digital
  • Websites
  • Account Co-ordinator
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Marketing
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Relationship Management
  • Excel
  • Powerpoint
  • Word

Work history

Currently

Senior Account Manager

RAPP

Jun 2013
  • Account Manager to Senior Account Manager at London office Leading online acquisition campaigns across display network, owned media and affiliates channels. From concept and design to development, in a fast paced and changing environment. Launch and daily update management of dynamic feed for Programmatic banners. Development of messaging and audience strategy using first, second and third party data. Familiar with media performance reporting and analysis. Management of multiple markets and implementation of project plan and timings for e-commerce platform roll out. Briefing them on strategy, new features and CMS functionalities. Communication of complex information to individuals and groups, presentations and questions responding. Coordination with global partners for content development, SEO and performance reporting. Market research about digital trends and assets. Generation of creative brief and sub-briefs. Oversee of Account Manager/Executive. Generation of estimates, keeping records and handling invoices. Proficient user of Excel, PowerPoint and KeyNote. Competent user of planning/Task Management software. Clients: Virgin Media, AkzoNobel Global (Dulux) and Royal Mail. Account Supervisor at Buenos Aires office Client managing, building and maintaining key relationships, delivering solutions while adding value to the general servicing. Coordination with external suppliers. Generation of estimates, budgeting, gantt and reports. Perform regular industry, competitor and client research to identify trends. - I coordinated all marketing efforts, including management of an account executive and 2 community managers. - Served clients in all aspects of marketing; Website design and Front End development, Social Media strategy, off line and POS materials, customer service issues, and re-evaluation of procedures. Clients: AkzoNobel, SAP, Efectivo Sí.

2013

Account Manager

Bridgerconway

Apr 2011 - Jun 2013
  • Management, coordination and implementation of services and materials. Website design and development, outdoor, brochures, event stands. Generation of creative brief and sub-briefs. Presentations, meetings and work status reports. Strategic planning and recommendations. Development and updating work schedule. Clients: YPF, national leading oil company.

2011

Account Executive

Dedo Interactive

Jun 2010 - May 2011
  • Website and applications development. Social Media strategy. Usability optimization for websites. Client managing within Mexico and Argentina. Briefing. Contact with suppliers. Timeline and project planning. Clients: Alvear Palace Hotel, Vogue Mexico and Fiat. - I worked on the winning pitch for GQ Mexico.

Education

2011

University Degree in Advertising

UCES

Feb 2009 - Dec 2011

    2009

    Bachelor’s Degree in Advertising and Communication

    FAECC

    Mar 2006 - Jun 2009