About me
My name is Lukas Valiauga.
I am a recent design graduate. Nevertheless, I have already worked with campaigns, digital interactions, mobile interfaces, visual communication and photography. I also sell my luck and I have once re-invented a toaster.
I want my work to create experiences, interactions and communication to cross mediums of both digital and physical means. I believe that good work comes from a thorough research. Thus, I work to engage a topic first understanding a context and a subject. I am confident in working with stakeholders; generating briefs, workshops, directing ?creative and art-work.?
To this day, I had a series of professional involvements which shaped my interests and gave an experience necessary to take my career further. Whilst studying I also worked in retail services industry. I believe that ?in doing so, I developed a strong set of abilities in communicating, being organised and efficient.
Projects
- Urban Regeneration by Jimmy Loizeau and THE YES BUREAUDecay & Regeneration - two words to shadow with any urban place; buildings wear off, industry moves away, people’s aspirations change. To regenerate an area once meant to make it aspirational for people to live there again. Today, it means making a land profitable for an investor. Big cities like London turn into bland and unaffordable blends of steel and glass. Whereas, small towns like Rhyl in Wales, are left to decay in everyone’s disinterest… Designer Jimmy Loizeau had set out to lead a true regeneration for his hometown - Rhyl. Loizeau had worked with a town’s community formulating a strategic development plan that would align to a vision of people living there and also be economically possible. Hannah Fasching, Charlie Evans and myself had been then asked to take notes made during community workshops and, within Loizeau’s plan, turn them into architectural proposals. Working under a collective title of THE YES BUREAU we came up with a series of proposals went to (architecturally) consolidate a very humane clash between some truest fantasies and prudent economic thinking.
- XV Show (Identity & Concept)Goldsmiths BA Design Degree Show (June 2015). An identity for the show has been conceived working together with fellow coursemates. We focused on communicating ideas of connectedness and scale. We wanted to tell about a relation everyone's work has to different contexts. This concept has been extended over to physical elements of the show too. Based upon an idea of connectedness we created a catalogue. Upon entering the space visitor would be handed an empty catalogue cover. Visitor would then walk the show and self-assemble a catalogue whilst picking up pages as they moved around an exhibition. "No catalogue is the same and is curated through different connections" (Photography - Rebecca Glyn Blanco. Graphics and schemes - Lukas Valiauga).
- Ordinary Toaster (Research Project)This project presents a toaster that no longer serves needs of the user in a way it is expected to. Instead of popping slices up this object releases them down. In doing so, it asks a participant to become aware of an undergoing process. This project engages with semantics embedded within objects. It proposes that an unwritten knowledge is in some ways trapping us in a bubble of comfort and reliance. A toaster is chosen for its symbolic meaning of routine and ubiquitous material comfort within its use. When participant engages this ‘ordinary toaster’ an act of using it becomes a statement against unawareness and boring situations lives may sometimes consist of. The ‘unexpected malfunction’ of an object (as illustrated in a scheme above) is devised through analysing object for the experience and expectation towards it. In other words, it is a ‘psychogeographical’ approach towards material environments. Such an analysis allows producing a factorial value of a maximum unexpectedness.
- Investigations of Luck (Publication)"How to design a luck ?" 'Investigations of luck' is a research report to document a series of experiments on systems of life insurance, risk management and thrill pleasure. In other words, this report documents an investigation into modern structures of chance and luck. (Design, production and photography - Lukas Valiauga).
- PLC MeCan you sell your luck? In this project ‘Lukas Valiauga becomes a Lukas Valiauga PLC’. He forms a fictitious company - Luck Inc. under which he now offers a public trade selling the luck of his life. By the logic of a real financial trading, debt for Lukas’s education is considered as a pool of shares that are sold for investors. Return to each share is then based on the Luck of a life of Lukas Valiauga PLC. A value of Lukas Valiauga PLC is established under a formula which considers belongings, signature work and other financial input to back the debt that Lukas has accrued whilst studying. Scheme (as illustrated above) is made using a governmental data on social class dispersion. According to this data, risk and return growth estimation is established. During a series of ‘Meetings’ participants (shareholders) are being presented with intimate information considering Lukas’s life in emotional and economic aspects. Being contractually tied to the success of Lukas Valiauga PLC they then have to negotiate between being humane and being profit driven.
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Work history
Designer
Conran shop - luxury retailer offering a broad range of homeware products from established, luxury and emerging designers.
Working closely with marketing, pr and design teams, role of a junior designer focuses on creating value in visual communications within company's most growing aspect - e-commerce.
Designer
Conran shop - luxury retailer offering a broad range of homeware products from established, luxury and emerging designers.
Working closely with marketing, pr and design teams, role of a junior designer focuses on creating value in visual communications within company's most growing aspect - e-commerce.
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Skills
- Advertising
- Events
- Film
- Marketing PR
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Service Design
- Experience Design
Education
BA(Hons) Design
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Fine Arts Design
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Awards
Design Council: Ones to Watch
Awarded as one of 70 rising creatives in Design and Arts.