Luke Butler

Creative Copywriter

Projects

Projects credited in

About me

I’m a mid-weight copywriter with three years' experience working in-house at one of the UK’s leading luxury lifestyle brands.

Skills

  • Fashion
  • Advertising
  • Marketing PR
  • Writing
  • Art Direction
  • Copywriting
  • Screenwriting
  • Design
  • Web Content
  • Illustrator
  • Indesign
  • Photoshop
  • Copy
  • Brand Guidelines
  • Content and Media Writing
  • Campaign Concept
  • Brand Naming
  • Blogging
  • Sub-editing
  • Editorial Content

People I’ve worked with

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Companies I’ve worked with

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  • Octer

    Octer

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    • Other
  • Ted Baker

    Ted Baker

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    • Fashion
  • M

    Mousetrap Creative Studios

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    Work history

    Currently

    Midweight Copywriter

    Ted Baker

    Apr 2017
    • London, United Kingdom
    • Full Time

    Currently

    Creative Copywriter

    Ted Baker

    May 2016
    • London, United Kingdom
    • Full Time
    • I was the Creative Team’s lead copywriter responsible for in-store and digital brand communications. It was my duty to maintain Ted’s core handwriting globally, while developing new tone of voice, season by season. From October 2016 I became acting Senior Copywriter with final sign-off responsibility. The breadth of my current role encompasses in-store comms (window creative, POS), straplines, CRM, digital, e-commerce, editorial and original content, marketing collateral, press, social media, packaging, PDs and writing for design.

    2016

    Junior Copywriter

    Ted Baker

    May 2015 - Apr 2016
    • London, United Kingdom
    • Full Time

    2015

    Copywriter & Content Manager

    Octer

    May 2014 - May 2015
    • London, United Kingdom
    • Internship
    • I joined this mobile shopping tech start-up after completing a 3-month internship writing features for the company blog and managing the social media channels. Once employed I became responsible for the planning and execution of all marketing email campaigns, in addition to my existing duties.

    2014

    Mar 2014 - May 2014
    • Hemel Hempstead, United Kingdom
    • Freelance
    • Working across Adobe Creative Suite, I created mostly typographic art and branding for the owner’s personalised gift website and retail space. I had the opportunity to shadow the Studio Director during client meetings and pitch artwork.

    Education

    2012

    Film Studies with Screenwriting

    Sheffield Hallam University

    Sep 2009 - Nov 2012
    • Sheffield, United Kingdom
    • My degree combined practical screenwriting with the academic study of film and offered a range of transferable skills important to other roles within the wider film industry and other sectors. At its core was the study of screenwriting as a craft and development of the creative skills and knowledge of film needed to write screenplays that get commissioned.