About me
I’m a senior creative with eight years' experience in advertising, broadcasting, and fashion. Started out in-house, now making cool stuff agency side.
Projects
- The Lazarus Project - Campaign - SkyThe Lazarus Project is a propulsive time-travelling thriller from writer Joe Barton, with rising talent Paapa Essiedu leading an ensemble cast of complex and morally compromised misfits. Series one struggled to find its audience, having been broadly pitched at drama-romance fans and sci-fi lovers alike. For series two, we were told to go all in on mind-bending action.
- Liverpool Narcos - Key ArtCreative concept and art direction for the Sky Documentaries miniseries Liverpool Narcos. We wanted to show the corrupting influence of the drugs trade on one of the UK's most iconic cities. So we took the symbol of Liverpool, the Liver bird, and sculpted out of cocaine with help from the 3D studio Territory. Rising from a pile of powder, beautifully fragile and crumbling but nonetheless defiant, Liverpool's identity stands strong in spite of its challenges.
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Projects credited in
- Roald & Beatrix // Sky One Key Art DesignBRIEF Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero. SOLUTION The magic world of books. ROLE Senior Designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and background.
- Whistle & flute (suit) guide - Ted BakerUpdating Ted's Whistle & Flute guide which had been used as a selling tool for men's formalwear for 10 years. I project-managed this, commissioning an illustrator for the guide and planning the new layout with the sales team, as well as working with in-house copywriting resource to update and polish the copy. (Note: Whistle & Flute is Cockney rhyming slang for suit.)
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Work history
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CreativeSky Creative Agency
Isleworth, United KingdomFull Time
I joined SCA following a merger with Sky Works. Here I formed a creative team to work on above-the-line campaigns for Sky Entertainment. This consisted of ideating, art directing, and shooting talent for key art; writing taglines, and coming up with 360 advertising campaigns e.g. social, OOH, experiential, radio, and so on.
CopywriterSky
- Isleworth, United KingdomFull Time
Sky Works was the commercial arm of Sky's advertising agency. Here I worked on BTL campaigns promoting Sky products and services, from broadband and mobile, to TV and sports.
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Skills
- Fashion
- Advertising
- Marketing PR
- Writing
- Art Direction
- Copywriting
- Screenwriting
- Design
- Web Content
- Illustrator
- Indesign
- Photoshop
- Copy
- Brand Guidelines
- Content and Media Writing
- Campaign Concept
- Brand Naming
- Blogging
- Sub-editing
- Editorial Content
Education
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Film Studies with ScreenwritingSheffield Hallam University
- Sheffield, United Kingdom
My degree combined practical screenwriting with the academic study of film and offered a range of transferable skills important to other roles within the wider film industry and other sectors. At its core was the study of screenwriting as a craft and development of the creative skills and knowledge of film needed to write screenplays that get commissioned.