Luke Butler

Creative Copywriter

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Projects

  • Script Writing, Copywriting, Tone of voice, Digital

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Do you really want to delete project Ted Baker London – 'Mission Impeccable' AW16 Campaign?

  • Editorial, Content, Feature Writing, Copywriting

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Do you really want to delete project Ted Baker Customer Lookbook Content 2015 - 16?

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Do you really want to delete project Ted Baker Window Displays 2015 - 16?

  • Creative, Tone of voice, Press Release, Copywriting

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Do you really want to delete project 'Keeping Up with the Bakers' | Ted Baker SS17?

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Do you really want to delete project Ted Baker x Quella ?

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Do you really want to delete project Ted's Grooming Room Christmas Creative?

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Do you really want to delete project Ted's Grooming Room Giveaway and Invite?

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Do you really want to delete project Ted Baker Kids' Optical Campaign (2016)?

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Do you really want to delete project Ted Baker Annual Report 2016?

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Do you really want to delete project Ted Baker Eyewear 2015?

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Do you really want to delete project Ted's 'Home from Home' Kit?

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Do you really want to delete project Ted Baker Store Copy Portfolio?

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Do you really want to delete project Ted's Pairs & Spares Pop-Up?

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Do you really want to delete project Ted Baker Garment Dyed?

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Do you really want to delete project Ted Baker Golf?

About me

I’m a midweight copywriter with two years' experience working in-house at one of the UK’s leading luxury lifestyle brands.

Skills

  • Fashion
  • Advertising
  • Marketing PR
  • Writing
  • Art Direction
  • Copywriting
  • Screenwriting
  • Design
  • Web Content
  • Illustrator
  • Indesign
  • Photoshop
  • Copy
  • Brand Guidelines
  • Content and Media Writing

Work history

Currently

Creative Copywriter

Ted Baker

May 2016
  • London, United Kingdom
  • Full Time
  • I was the Creative Team’s lead copywriter responsible for in-store and digital brand communications. It was my duty to maintain Ted’s core handwriting globally, while developing new tone of voice, season by season. From October 2016 I became acting Senior Copywriter with final sign-off responsibility. The breadth of my current role encompasses in-store comms (window creative, POS), straplines, CRM, digital, e-commerce, editorial and original content, marketing collateral, press, social media, packaging, PDs and writing for design.

2016

Junior Copywriter

Ted Baker

May 2015 - Apr 2016
  • London, United Kingdom
  • Full Time

2015

Copywriter & Content Manager

Octer

May 2014 - May 2015
  • Internship
  • I joined this mobile shopping tech start-up after completing a 3-month internship writing features for the company blog and managing the social media channels. Once employed I became responsible for the planning and execution of all marketing email campaigns, in addition to my existing duties.

2014

Studio Assistant, Junior Designer and Copywriter

Mousetrap Creative Studios

Mar 2014 - May 2014
  • Freelance
  • Working across Adobe Creative Suite, I created mostly typographic art and branding for the owner’s personalised gift website and retail space. I had the opportunity to shadow the Studio Director during client meetings and pitch artwork that would be sanctioned.

Education

2012

Film Studies with Screenwriting

Sheffield Hallam University

Sep 2009 - Nov 2012
  • My degree combined practical screenwriting with the academic study of film and offered a range of transferable skills important to other roles within the wider film industry and other sectors. At its core was the study of screenwriting as a craft and development of the creative skills and knowledge of film needed to write screenplays that get commissioned.