Pitney Bowes - February - April 2016 Reporting directly to the Director of Communications, Europe, this role was responsible for the planning, creation and implementation of internal communications. The aim was to uphold a two way dialogue between the business and employees to help create engagement by ensuring employees felt involved, informed and listened to. This was carried our through a number of mediums including the company intranet, email, digital signage, posters and monthly huddle meetings with large numbers of employees. I was in charge of planning the creation of these communications with the appropriate stakeholders. This role gave me a chance to learn and develop a lot of new skills. I learnt how to create HTML emails and develop templates, I improved my writing skills through the creation of intranet articles and weekly email newsletters and I improved my communication skills. This role involved a lot of listening and problem solving which I cherished.
Pitney Bowes - September 2013 to December 2015 In this role I supported the creation of digital and physical marketing collateral used in campaigns aimed to drive revenue growth across the different areas of the business on a local, regional and global level. My daily tasks included coordinating and managing multiple projects and campaigns through the Creative Services and Email Marketing teams; while working closely with Demand Generation, Events Management, Channel Enablement, Content Localisation, Product Management, Market Intelligence and Web Marketing, to form an end to end process. I worked closely with the European and Asia-Pacific regions as well as our team in the US and outsource resources in South America. This helped me to develop an understanding of how different countries, languages and cultures affect how we approach the creation of marketing collateral in different areas. During my time at Pitney Bowes the company went through a rebrand. My team were integral in working with an external agency to manage the development of the new brand. We rolled out the new brand on an international level, continuing to manage its development and governance in accordance to the company’s goals and objectives. I acted as a brand ambassador, ensuring that all communications and collaterals were on brand from a visual and tone of voice perspective. Pitney Bowes was divided into three business units; Small Medium Business, Digital Commerce Solutions (software) and Enterprise. I managed work across all three areas, this allowed me to gain experience in three very different sectors of the B2B environment. I often worked with external resources such as design agencies, desk top publishing resources, copywriters, translation companies, print shops, stand builders and photographers.
The University of the West of England studying Marketing BA (Hons) My course gave me a great insight into the theory and practice of marketing as a discipline. The modules that I particularly enjoyed were: Marketing in Practice, Direct and Digital Marketing and PR in the Digital Age. These modules encouraged me to approach marketing from a more creative and engaging perspective. Core modules include: Developing Business Knowledge Market Research Competing Through Operations Marketing in Practice Principles and Practices of Marketing Communications Financial Information for Marketing Business Statistics and Decision Making and Understanding Financial Information Additional modules taken: PR in the Digital Age Events Management Direct and Digital Marketing