Luke Goodson

Marketing, Comms and Project Management professional

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  • LevelMid Level
  • LocationHertford, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing - Marketing Communications Manager - Project Manager

About me

I am an enthusiastic marketing graduate with over two years’ experience working as a Marketing Project Manager for Pitney Bowes, a global technology company. With over 14,000 employees based in countries all around the world, I was responsible for the managing the creation and implementation of marketing campaigns and collaterals in Europe and Asia-Pacific. In my time at Pitney Bowes the company went through a global rebrand, my team and I were integral in working with an agency to manage the development of the new brand. We rolled out the new brand on an international level, continuing to manage its development and governance in accordance to the company’s goals and objectives. Working on projects like this has helped me develop the ability and transferable skills to deliver campaigns that utilise relevant platforms and audiences, in order to amplify products, communications and brands. I have excellent communication and organisational skills and I thrive in creative, fast paced environments.

Skills

  • Marketing
  • Creative Project Management and Production
  • Internal Comms
  • B2B Comms
  • Stakeholder Management
  • Print
  • Digital
  • Branding
  • Confidant Communicator and Teamworker
  • Relationship Management

Work history

2016

Communications Manager

Pitney Bowes

Feb 2016 - Apr 2016
  • Hatfield, UK
  • Full Time
  • Pitney Bowes - February - April 2016 Reporting directly to the Director of Communications for Europe, I was responsible for the planning, creation and implementation of internal communications. My communications acted as a two way dialogue between the business and employees to create engagement and ensure employees felt involved, informed and listened to. I communicated using a number of mediums including the company intranet, email, digital signage, posters and monthly huddle events where management interacted directly with employees. I was in charge of the planning, creation and implementation of these communications with help from the appropriate stakeholders. This role gave me a chance to develop a lot of new skills and showcases my adaptability and eagerness to learn. I learnt how to create HTML emails and develop templates. I improved my research and writing skills through the creation of intranet articles and weekly email newsletters and further developed my communication skills by marketing to peers and colleagues rather than my usual B2B audience.

2015

Project Manager

Pitney Bowes

Sep 2013 - Dec 2015
  • Hatfield, UK
  • Full Time
  • I project managed the creation of digital and physical marketing collateral, campaigns and communications. I worked on an array of projects and campaigns across three different business units on a local, regional and global level. During the rebrand I had to be highly efficient, organised and a great communicator due to the number of projects being managed in addition to my normal workload. During this high pressure time I embraced the task and learnt how to prioritise workloads and confidently solve any problems that came up. We rolled out the new brand on an international level, continuing to manage its development and governance in accordance to the company’s goals and objectives. I acted as a brand ambassador, ensuring that all communications and collaterals were on brand from a visual, messaging and tone of voice perspective. I managed multiple projects and campaigns at once through the Creative Services and Email Marketing teams; while working closely with various teams including Demand Generation, Events Management, Content Localisation, Product Management, Market Intelligence, Social Media and Web Marketing, to form an end to end process. I worked closely with the European and Asia-Pacific regions as well as our team in the US and outsource resources in South America. I loved working as part of a global team, it helped me to develop an understanding of how different countries, languages and cultures affect how we approach communications and the creation of marketing collateral in different ways. Managing work across Europe and Asia-Pacific meant that I often created each piece of collateral or campaign in a variety of different languages, working with an array of different subject matter experts and stakeholders. This helped to further develop and hone both my communication and organisational skills. My daily tasks involved; receiving briefs, agreeing objectives, proof reading, creating schedules, holding discovery meetings, sharing creative ideas, creating critical paths, identifying collaboration opportunities, reviewing and evaluating previous campaigns, meeting with stakeholders and working with external vendors. I am experienced in managing an array of creative projects including print and digital design, video, animation, advertising, email, web, brand implementation and events. I have experience with the project management tool Workamajig. I can also use Photoshop, Dreamweaver and InDesign as well as the Microsoft Office suite. I understand the importance of developing strong relationships with stakeholders, clients and external vendors to help ensure projects run smoothly and on time. I regularly worked with external vendors such as design agencies, copywriters, translation companies, print shops, stand builders and photographers.

Education

2013

Marketing

University of the West of England

Sep 2010 - Jul 2013
  • Bristol, UK
  • The University of the West of England studying Marketing BA (Hons) My course gave me a great insight into the theory and practice of marketing as a discipline. The modules that I particularly enjoyed were: Marketing in Practice, Direct and Digital Marketing and PR in the Digital Age. These modules encouraged me to approach marketing from a more creative and engaging perspective. Core modules include: Developing Business Knowledge Market Research Competing Through Operations Marketing in Practice Principles and Practices of Marketing Communications Financial Information for Marketing Business Statistics and Decision Making and Understanding Financial Information Additional modules taken: PR in the Digital Age Events Management Direct and Digital Marketing