Luke Hopkins

Luke Hopkins

Recent GraduateLondon, United Kingdom
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45

Connections
THE MASONS
Giorgio Gremigni
Aries Moross
Luke Hopkins

Luke Hopkins

Recent GraduateLondon, United Kingdom
Projects
  • Unrivalled Excellence
    Unrivalled ExcellenceA brand that is highly regarded for their high end products, Rolex are recognised internationally, so it is important their adverts reflect this. I created a simple yet bold design format, accompanied with some proud copy, all to remind the reader what it is not just to own Rolex, but to feel Rolex.
  • PUT UOUR FOOT DOWN
    PUT UOUR FOOT DOWNIn a brief taken from D&AD New Blood 2015, this campaign for WWF has been designed to help younger generations understand the damage humankind is having on the enviroment and the world we live in. By adopting the commonly used phrase ‘put your foot down’ this campaign message can be very quickly understood by people of all ages. The slogan is presented in quirky, simple and bold graphics which portrays a high impact message to the viewer.
  • Would You Rather
    Would You RatherThe objective of this project is to get young adults to take a stand against injustice alongside Amnesty International. With the theme ‘Taking Injustice Personally’, we have created a simple concept that would break the ice, dramatically placing our target audience in the shoes of the people facing cruel and unjust situations across the globe. This will, in turn, motivate them to get involved with Amnesty International. This campaign enables users to empathise with those facing injustice through a simple game of ‘Would You Rather’. The idea is flexible and will spread across all digital platforms aswell as static outdoor advertisements.
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Work history
    Student Placement
     - 
    2 week student placement towards the end of my university degree - gained experience working on live briefs from a number of clients and was tasked with coming up and presenting ideas within tight deadlines.
Skills
  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
Education
    Advertising Design
     - 
    Advertising & Graphic Design
Awards
    Creative Conscience Award
    Gold Advertising Award Winner https://www.creative-conscience.org.uk/winners/wesley-jon-luke-hopkins/
    D&AD New Blood Best in Show
    D&AD New Blood Festival Best in Show Winner 2016 Video - 15:22 https://www.youtube.com/watch?v=bRVpWQmNHNw
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