Luke Webster
Available

Luke Webster

Digital Media ProducerHook, United Kingdom
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Luke Webster
Available

Luke Webster

Digital Media ProducerHook, United Kingdom
About me
I am an energetic and commercially astute Marketing professional with demonstrable results in producing industry-leading digital and print marketing content. I have extensive experience in the devising and implementation of Marketing Strategy, Video & Audio production, Project Management, Training, collaborating cross- functionally and team leadership. I have excellent relationship building, problem solving and interpersonal skills in forward-thinking and fast-paced environments and an excellent ability to communicate with internal and external stakeholders to understand objectives and needs. Specialities: Marketing Strategy, Video & Audio Production, Team Leading, Training
Work history
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    Digital Media ProducerThe Travel Network Group
    Woking, United KingdomFull Time
    Responsible for creating a digital strategy for over 1,000 businesses across the travel industry. Highlights from my role include: - Integral member of the marketing team: devising strategy and campaign ideas, including both digital and print - Created a new video personalisation tool, with subscriptions increasing from 80 to over 450 businesses - Devised a video series of 10 episodes to help support businesses in using Social Media, Mailchimp and Marketing - Produced a complete film of the overseas conferences, including an onsite-edit with live footage of final award show - Formulated a comprehensive Digital Strategy within the first 3 months of employment, updating it on a yearly basis - Effectively executed the Digital Strategy through training programs and workshops- attended by over 300 businesses - Achieved an increased membership of the internal marketing platform from 200 to 1,000 direct accounts - Led a video team consisting of two colleagues at key overseas conferences every 18 months (500+ attendees) - Managed a video team for 2 years: successfully producing over 700 direct videos for digital platform members - Delivered 8-10 external workshops annually; topics including Digital Marketing, Video Marketing and Social Media - Collaborated in the formulation of quarterly campaigns: assisting in conception, strategy and product creation - Partnered with the events team to set-up the spaces and branding across 6 venues at the 2019 Budapest conference - Oversaw a significant expansion in the uploading of content (videos, images etc) to the internal marketing platform - Proofread all print marketing material e.g. posters and magazine content, always maintaining a keen eye for detail - Fostered outstanding client relations: providing reliable support and delivering high-quality bespoke content
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    Freelance CreativeOh So Social
     - Falmouth, United KingdomFreelance
    Lead Creative for an international multi award-winning social media marketing specialist based in Cornwall. Highlights from my role include: - Designed a new brand and image for a startup: logos, guidelines, apparel and WordPress managed website - Provided WordPress and website technical support, communicating instructions clearly with the client - Utilised extensive photography skills to create high-quality images for client social media marketing campaigns
Skills
  • Content Creation
  • Creative Strategy
  • Project Management
  • Video Campaigns
  • Digital Marketing
  • Analytical Thinking
  • Leadership
  • Training
Education
    Falmouth University logo
    Falmouth University logo
    BA(Hons) Digital Media DesignFalmouth University
     - Falmouth, United Kingdom
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    Extended National Diploma, Radio & TV ProductionFarnborough College of Technology
     - Farnborough, United Kingdom