Lulu Zhan
Available

Lulu Zhan

MarketerShanghai, China
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Belmin Pilevneli
Charlotte Marriner
Ivan Pols
Lulu Zhan
Available

Lulu Zhan

MarketerShanghai, China
About me
Major in Luxury Management and Marketing. Working experience with luxury and fashion brands in world-renowned advertising companies, multi-disciplinary knowledge in advertising and marketing. Comprehensive practical experiences in IMC, social media and digital marketing campaigns. Highly effective in the fast-paced work environment. Motivated and curious, looking for every opportunity for both personal and professional development, always on the look-out for new trends.
Work history
    Louis Vuitton logo
    Louis Vuitton logo
    Visual Merchandising InternLouis Vuitton
     - Shanghai, ChinaInternship
    I was mainly responsible for creating the visual merchandising guidelines for North Asia Zone, consolidating VM photos and making weekly newsletters. Helped with monthly product rotation display, window installation as well as "Les Parfums in China" pop-up store opening.
    Account Manager
     - Shanghai, ChinaFull Time
    I was recruited as the first digital account manager in the McCann Advertising Shanghai office and worked on digital campaigns for the brand - Wyeth. I also helped with digital advertising pitches for L'Oreal and BabyNes projects. ➢ Digital︱Wyeth (Fortune 500 company) Participated in Wyeth 100 Years Campaign and Wyeth New Product (Super Gold) Launch Campaign. Assisted in developing the digital communication strategy, and led the overall digital campaign production which included the campaign sites for PC and mobile, as well as HTML5 digital ads for WeChat. Made campaign reports by using backend and Google Analytics data. Cooperated with the media and social media teams for the design and publication of the online ad.
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Skills
  • Adobe Photoshop
  • Microsoft Excel
Education
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    e
    MSc in Luxury Management and Marketingemlyon business school
    Paris, France
    ➢ I took the lead in a school's consulting project, in collaboration with a digital marketing agency, for Hugo Boss. It is aimed to provide the suggestions concerning the brand's next five-year development in mainland China. ➢ My dissertation focuses on the crossover business strategy in luxury industry. It analyzes the current luxury brand cases such as Gucci restaurant, Armani residences, Bvlgari hotel, and then concludes on how to do crossover business in mainland China by leveraging the survey study on the consumers.
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    Bachelor of EducationShanghai University of Sports
     - Shanghai, China
    I specialize in tennis (awarded National Second-level Tennis Athlete).