As a Creative Strategist I specialise in building powerful brand narratives, influencer campaigns, and digital engagement strategies that drive measurable impact. With a proven track record of elevating brands like Caudalie, Orelia, The Gap, and Estella Bartlett leveraging partnerships with Rakuten to achieve a 5% increase in social engagement. I thrive at the intersection of brand storytelling, digital strategy, and community-driven growth.
Now, I’m expanding into tech and emerging industries, applying my expertise in creative strategy, digital marketing, and brand positioning to help brands innovate, influence, and scale.
My Approach:
🔹 Strategic Vision: Combining data-driven insights with a creative edge to craft compelling, high-impact campaigns.
🔹 Brand Authority: Helping brands establish credibility, visibility, and meaningful audience connections.
🔹 Growth & Influence: Driving engagement through influencer collaborations, digital marketing, and community-building.
💡 Join the LOUVE Collective—Be A Louver. If you like it, #LOUVEIT.
🚀 Let's Connect: I’m looking to collaborate with brands and professionals who value innovation, bold strategy, and transformative storytelling. Whether you're scaling a brand or launching a campaign that demands attention, let’s create something remarkable.
Projects
- A call For Creativity Over CommerceIn a world overwhelmed by fast fashion and fleeting micro trends, the soul of the fashion industry seems to be slipping away. It's time to refocus on what made this industry iconic – creativity, craftsmanship, and meaningful connections between designers and their clients. This is a call for a return to fashion’s roots, where luxury pieces weren’t just produced en masse but were tailored for those who truly appreciate them. Let’s reclaim fashion’s soul and put the artistry back in the spotlight.
+ View all
Work history
L
L
Creative StrategistLOUVE HQ
London, United KingdomFull Time
Collaborated with Rakuten to promote luxury and beauty brands Pat McGrath Labs, The Pangaia, UK Penhaligons, NARS Cosmetics, Sassy Organics, Caudalie USA, Shay Jewellery, Orelia London, by writing blog posts and creating a dedicated store on my site, which contributed to a 20% increase in social media engagement - driving influencer campaigns and negotiating contracts to achieve cost savings.
Authored compelling content that boosted brand engagement and visibility, resulting in a 20% increase in social media following and customer interaction.
Developed and managed a successful fashion blog, covering trends, beauty tips, and wellness, attracting over 27,000* monthly visitors.
Executive PA to CEO
- Temple Station, Temple Pl, Temple, London WC2R 2PH, UKFull Time
anaged the CEO’s schedule and coordinated international travel arrangements, ensuring seamless logistics and maximizing productivity.
Acted as secretary for all board meetings, taking detailed notes and following up on key actions.
Organized and managed high-profile events for luxury brands like Charles Jeffrey Loverboy, Coperni, and Colville, supporting decision-making through thorough planning, execution, and reporting.
+ Show more
Skills
- Project Co-ordination
- Copywriting Editorial
- UI Design
- Leadership
- Social Media Management
- CMS Management
- Reporting Analytics
- Project Management
- Graphic Design
- CRM
Education
E
E
A LevelsEsher College
- Weston Green Rd, Thames Ditton KT7 0JB, UK
A - Levels: Classics (B), Film (B), Performing arts (B), Dance (B), Photography (C)
Creative Media Diploma (Level 2) 4 A* Distinction