Luying Sallie Xu
Available

Luying Sallie Xu

Multimedia DesignerUnited States
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Connections
Jenny Hall
Beverley Agyiewa - Anokye
Vlad Savonenko
Luying Sallie Xu
Available

Luying Sallie Xu

Multimedia DesignerUnited States
About me
Sallie is a multimedia designer who graduated with her MFA in Graphic Design from the Maryland Institute College of Art, Baltimore and she also received her BA in Design and Interaction from Central Saint Martins in London. She specializes in print, digital media, visual identity, motion graphics, photography and conceptual design. She is always passionate about design thinking and visual storytelling as well as learning new technology skills.
Projects
  • Peeping Museum
    Peeping MuseumNowadays, neighborhoods and communities have expanded and fractured. We have to keep in touch with living, breathing human beings. We suffer from too much privacy and too much individuality. That’s why we’re out there tweeting and posting pictures online. In the age of peeping, if our privacy isn’t being invaded, we’re actually invading someone else. This is a tell-all, show-all, know-all digital world. Do you want to peep? Are you excited to be peeped? Peeping Museum invites you to watch and be
  • Cooper Hewitt Media Campaign
    Cooper Hewitt Media CampaignMotion piece on Instagram for Cooper Hewitt, Smithsonian Design Museum Online Collection Media Campaign. #Doughnut Teapot, ca. 1940 #Drawing, Textile Design, Wave Motif, 1930s
  • Computer Says No
    Computer Says No“Computer says no” is a joke from the comedy show Little Britain, that actually holds a troubling truth about the technology of modern life. When things go well the most complex tasks can seem effortless, but sometimes the most rudimentary tasks become impossible when technology breaks down. Systematic failure often leads to frustration and aggravation. I created these cards to redefine the meaning of computer alert icons in order to re-contextualize the problem in a more playful approach. 
  • Processing / Generative Typography
    Processing / Generative TypographyClick for more creative Processing Sketch
  • Under Armour Instagram Promotion
    Under Armour Instagram PromotionPromotion for Under Armour Basketball Instagram account to feature their sponsored athletes by using watercolour illustration and photography to create several collage gifs.
  • Shanghai Fashion Week AW16, Chen Peng Studio
    Shanghai Fashion Week AW16, Chen Peng StudioDesign the invitation card and souvenir postcards for fashion designer Chen Peng and Xiaozhou Su's show at The Hub, Shanghai Fashion Week AW16.
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Work history
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    B
    Art DirectorBaron & Baron
     - New York, United StatesFreelance
    Create all aspects of creative needs for current, future campaigns, agency presentations and collaterals, including billboards, social media treatments, beauty packagings, brand book, street takeover promotions. Client: Dior, Coach, Zegna, NARS, ZARA, The XI, Ports 1961, Dogpound and etc.
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    J
    Graphic DesignerJunzi
     - New York, United StatesInternship
    Working seamlessly with creative director, graphic designers, architecture designers, photographers and marketing team to create new product visual identity, art direction on food photography, design some environmental graphics for the restaurant and generate social media promotion.
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Skills
  • Adobe Create Suite
  • Digital/ Print
  • Visual Identity
  • Conceptual Design
  • Processing
  • Laser Cutting
  • Screen Printing
  • 3D Printing
  • Css Html
  • Photography
Education
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    T
    MFA in Graphic DesignThe Maryland Institute College of Art
     - Baltimore, United States
    MICA Graphic Design Graduate Merit Scholarship
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    BA(Hons) Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    Grade: Upper Second Route: Design & Interaction
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Awards
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    A
    ADAA 2018 Honorable MentionAdobeEDU
    ADAA Fine Art - Graphic Design / Print, Honorable Mention - Project Peeping Museum
    The Dots logo
    The Dots logo
    Project has been featuredThe Dots
    Project Cooper Hewitt Media Campaign has been featured and appeared on the top of The Dots curated search results.
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