Lydia Beesley

Lydia Beesley

Creative LeadLondon, United Kingdom
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Lydia Beesley

Lydia Beesley

Creative LeadLondon, United Kingdom
About me
I am currently a Creative; specializing in immersive spaces using innovative technology platforms, retail entertainment, and delivering marketing campaigns. My work is consistent and dedicated, producing the best results through effort and effective collaboration. After a successful career in high fashion modelling, I progressed in-house to gain experience in marketing with the world’s top designers, stylists and photographers. Whilst working I also attained a First Class Honors Degree in Fashion Marketing. My final major project was nominated for Graduate Fashion Week New Media Prize and my dissertation used as teaching material for future course undergraduates.
Projects
  • 'The Slide' VR experience for The View from The Shard in London.
    'The Slide' VR experience for The View from The Shard in London.Towering over London at 95 stories tall, The Shard has redefined the London skyline since its opening in 2012. The View from The Shard is the open-air viewing platform on the 72nd floor from which visitors can experience panoramic views of London. Eager to integrate virtual reality into the attraction, The View from The Shard turned to us to help them create a thrilling addition to the observation deck. With an impressive skyline and an 800ft drop at our disposal, we came up with the concept
Work history
    Happy Finish logo
    Happy Finish logo
    Creative LeadHappy Finish
    London, United KingdomFull Time
    Responsibilities: Conceptualizing and developing creative ideas and pitching to clients. Overseeing production to ensure those ideas are in keeping with the brand position and their strategic aims and objectives. Specialized in creating original, innovative and captivating ideas for immersive platforms including VR, AR and AI. Clients include: P&G, The Shard,O2, Unicef, Unilever, Charlotte Tilbury, Google, Tate Modern, FIFA, Smithsonian, Ford, Ted Baker, Avon, FIFA (to name a few). Responsible for the allocation of creative resources to projects, to deliver creative ideas. Project management, overseeing junior creative members responsibilities, and ensuring winning ideas remain true and consistent to the original concept, through to final delivery. Creative strategy. Creative copywriting. Creative direction. Quality control of all creative decks used for new business pitches. Keeping track of both the quality of ideas and their presentation. Responsible for improving internal creative department processes, tracking and reporting to CEO and Head of Interactive. Coordinating and holding regular show and tells of excellent creative projects to the internal team for development purposes. Experienced in the end to end production process and delivery of concepts in film, animation, VR, AR and AI. Branding and UI design. Graphic design. SKILLS: Highly advanced skills in design software including: - Photoshop - Indesign - Adobe Illustrator - Premiere pro - After Effects - Adobe XD
Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Final Cut Pro
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Graphic Art
  • Technology
Education
    U
    U
    Bachelor of Arts (BA) UCA Epsom
    30B Worple Rd, Epsom KT18 5EH, UK
    BA (Hons) Fashion Promotion & Imaging (First class honours)