I work prolifically as a long-form copywriter, creating thoughtful content for brands, PRs and advertising agencies. I have supplied the creative for successful online advertising campaigns, joined copywriting teams for top luxury brands and pitched for, won and created a brand magazine from scratch with an art director.
I also work with PR agencies to formulate winning press packs that can capture the attention of editors and writers, work with agencies pitching for new business who are looking for strategic editorial advice as to how to reflect the potential client back to themselves in a way that is editorially compelling and surprising, and create website content.
I have edited three brand magazines and a brand book, and if you are looking to produce, or pitch for, a client magazine have strong connections with graphic designers, photographers, photo editors, developers, web designers, videographers, writers worldwide and agencies with the capacity to produce magazines under my editorship.
An experienced journalist, copywriter and editor in the fields of travel, design and the arts, I write for myriad publications globally, such as The Times, The Telegraph, The Guardian, The Financial Times (How to Spend It), the Sydney Morning Herald, Condé Nast Traveller, Australian Gourmet Traveller, Porter, Departures and more.
I have worked on staff at House & Garden, the Illustrated London News, Harper's Bazaar, Cedar Communications, the Daily Mail, Reuters, the Financial Times and The Australian newspaper.
These roles have ranged from reporting to travel-editing, from editing brand magazines to creative content production, from sub-editing to production-editing. Travel is my specialism as of the last decade and travel supplements I have edited include five years of the Harper's Bazaar Travel Guide as well as the Destinations guide for House & Garden magazine.
Previous clients: Power10, Nikki B Interior Designs, Forevermark and De Beers Jewellers (M&C Saatchi), Stefano Ricci, Qantas, Airbnb, Belmond (Illustrated London News), Raffles (Illustrated London News), Godiva (Illustrated London News), the Lord Mayor’s Show (Illustrated London News), Luxe Travel Guides, Last-minute.com (Ink Global), Red Lemon PR, JV Public Relations, Mason Rose, Esencia Experiences, Sandy Lane Hotel, Sanctuary Retreats, Floridita Travel, Purescapes Fitness Holidays, Littleton Mill, London Newcastle, Smallbone of Devizes, House & Garden Bespoke (Condé Nast International), Hearst
Work history
Special Projects Editor, House and GardenCondé Nast
- London, United KingdomFull Time
I edit travel supplements and produce content for House & Garden's Bespoke department
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EditorIllustrated London News
- London, United KingdomFull Time
Editor of Raffles magazine and Belmond magazine, as well as other projects including a Godiva brand book and the Lord Mayor's programme
Skills
- Advertising
- Author
- Copywriting
- Editing
- Journalism
- Promotions
- Online
- Creative
- Features
- Proofreading
- Media
- Indesign
Education
MA Creative and Life WritingGoldsmiths, University of London
- London, United Kingdom
U
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MA English LiteratureUniversity of Edinburgh
- Edinburgh, United Kingdom
MA English Literature