Lydia Borowsky

Marketing & Events Manager

Mid Level
London, United Kingdom
Locked Pro Plan feature


About me

- A results-driven professional in event marketing who guarantees high quality - Previously responsible for being in charge of more than 30 events worldwide - Enables colleagues to work with an empathetic and strong customer oriented approach - Currently working as an Executive Interviewer in London after relocating to the UK in 2017

Locked Pro Plan feature


  • Brand Strategy
  • Budgeting
  • Project Management
  • Consumer Insights
  • Event Management
  • Marketing
  • Brand Concept
  • Events
  • Social Media
  • Brand Building

Companies I’ve worked with

  • V


    • K

      Kudos Research

      • C

        CalCon Deutschland AG

        • e

          eGym GmbH

          Work history


          Executive Interviewer

          Kudos Research

          Feb 2018
          • London, United Kingdom
          • Freelance
          • • Conducted telephone market research • Worked on various market research projects for consulting companies, big industry companies and health sector • Identified relevant interview partners


          Marketing and Events Manager

          CalCon Deutschland AG

          Jun 2016 - Nov 2017
          • Munich, Germany
          • Full Time
          • • Reported to CEO • Successful implementation of new cross medial marketing activities including e-mail marketing, tutorials, webinars • Created annual marketing plan for 300,000 € budget including all marketing activities and time resources • Decreased effort for monthly KPI tracking from ~10 hours to 1 hour • Coordinated and planned the annual customer events holistically - the amount of events were increased from 1 to 4 annually • this included: concept development, budgeting, select and manage locations, program development, speakers acquisition and management, guest and hospitality management, manage event communication, select and manage suitable stakeholder, select suitable quotes, supervision to on-site management, organisation of in-house education • Prepared documents for key decision maker


          Manager Fairs and Events

          eGym GmbH

          Mar 2014 - Apr 2016
          • Munich, Germany
          • Full Time
          • • Successfully led the pitch for a new lead agency for booth construction • Coordinated more than 200 training events per year • Coordinated and planned the annual fair activities. As a result the amount of fair activities increased from 1 national to 8 international fairs due to success in sales rate, awareness and company expansion • this included: managing and meeting given budgets, human rescource planning, selection & management of external staff, travel management, meeting time- and deadlines for various parallel events, coordination booth set-up and dismantling, managing event communication, on-site management


          Further Work Experience


          Jul 2010 - Feb 2014
          • Germany
          • Freelance
          • • Product Management: 6 months working student, 3 months internship including: e.g. Social Media concept, product campaign, software test, sales concept • Events Management: 8 months internship including: e.g. guest management, stage management, preparation of time sheets, database management • Volunteering & Freelance: Activities for 4 years including: e.g. Social Media concept, support at trade fairs, hostess service



          Mar 2011 - Feb 2014
          • Technikumpl. 17, 09648 Mittweida, Germany
          • • Special field: Media, Sport and Events Managment • Grade: 1.6 (approximately equivalent to British First Class)


          Sep 2000 - May 2010
          • Erlangen, Germany
          • Abitur • Grade 1.9 (approximately equivalent to ABB at A-Levels)