- A results-driven professional in event marketing who guarantees high quality
- Previously responsible for being in charge of more than 30 events worldwide
- Enables colleagues to work with an empathetic and strong customer oriented approach
- Currently working as an Executive Interviewer in London after relocating to the UK in 2017
Projects
- The digital transformation - a new brand strategy for CalConIn times of digital transformation CalCon's goal was to transform into the digital leader in the real estate sector. We created a new vision, implemented a multistage marketing campaign and change in the B2B Communication. The result: CalCon Connects It is the base of a long-term strategy to create digital awareness in a conventional industry and ensure the coginition as a market leader in digital property management. Employer branding was one of the key factors for success.
- The digital transformation: CalCon LoungeDigital transformation in the conventional real estate sector With the new brand focus as digital leader in real estate a new event concept was born: CalCon Lounge. A very personal, emotional event with Sneak Previews, networking and speakers focussing digital awareness - only for 50 hand-picked visitors. The event was the start of the new era of CalCon and led to a very strong brand relationship. Link to CalCon Lounge Live Blog
- FIBO 2016 - the new sales conceptOne concept, two brands. A very customer-focused approach to increase visitors' time and focus on the implementation of the products. By implementating more space to connect with the brand and staff and decrease shown products customers could feel the spirit of eGym. Stand parties were increased from one to three, specific customer presentations about connecting eGym to the gym and serving healthy drinks throughout the day increased the spent visitors time. This led to an emotional connection
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Work history
K
K
Executive InterviewerKudos Research
London, United KingdomFreelance
• Conducted telephone market research
• Worked on various market research projects for consulting companies, big industry companies and health sector
• Identified relevant interview partners
C
C
Marketing and Events ManagerCalCon Deutschland AG
- Munich, GermanyFull Time
• Reported to CEO
• Successful implementation of new cross medial marketing activities including e-mail marketing, tutorials, webinars
• Created annual marketing plan for 300,000 € budget including all marketing activities and time resources
• Decreased effort for monthly KPI tracking from ~10 hours to 1 hour
• Coordinated and planned the annual customer events holistically - the amount of events were increased from 1 to 4 annually
• this included: concept development, budgeting, select and manage locations, program development, speakers acquisition and management, guest and hospitality management, manage event communication, select and manage suitable stakeholder, select suitable quotes, supervision to on-site management, organisation of in-house education
• Prepared documents for key decision maker
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Skills
- Brand Strategy
- Budgeting
- Project Management
- Consumer Insights
- Event Management
- Marketing
- Brand Concept
- Events
- Social Media
- Brand Building
Education
U
U
Applied Media BAUniversity of applied sciences Mittweida
- Technikumpl. 17, 09648 Mittweida, Germany
• Special field: Media, Sport and Events Managment
• Grade: 1.6 (approximately equivalent to British First Class)
M
M
A-levelsMarie Therese Gymnasium Erlangen
- Erlangen, Germany
Abitur
• Grade 1.9 (approximately equivalent to ABB at A-Levels)