Lydia Cronin

Marketing Executive

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  • LevelJunior
  • LocationWest Molesey, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Digital Marketer - Editorial Assistant

Projects

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Do you really want to delete project My Local Pitch blog development?

Skills

  • Digital Maketing
  • Social Media Advertising
  • PPC
  • Retargeting
  • PR
  • Content
  • Copywiting
  • Editing Proofreading
  • Email Campaign
  • Deadline Management

Work history

Currently

Marketing Executive

Euromoney Seminars

Sep 2016
  • London, United Kingdom
  • Full Time
  • - B2B Marketing for international events in finance, assurance, and law. - Sole Marketing Executive on allocated events - Retargeting and PPC campaigns using Adroll and Google AdWords - Work closely with Logistics, Sales, and Conference Producing teams - Work with freelance designers to produce branded brochures and artwork - Working with freelance translators for Spanish speaking markets - Running email, telesales, print, and social media campaigns independently - Using Neolane/Adobe Campaign Manager, Email Builder (Sojourn Solutions), and Salesforce among other software - Copywriting and proof reading of marketing copy - Internal and external contra-deals for event promotion and brand awareness - Extensive use of in-house database to create email mailing lists - Managing social media campaigns across five portfolios using Sprinklr and Google Analytics to schedule content and track results - Website administration using content management systems and Salesforce - Responsible for external communication with conference delegates and sponsors - Manage budget for each event including invoices (Concur) for internal and external charges - Current projects include REFF Wall Street, Export & Agency Finance - Americas Council 2017, Chile Energy & Infrastructure Finance Forum (launch event), The 5th Annual European Electronic Bond Trading Forum, and the 6th Annual Colombian Energy & Infrastructure Finance Forum.

2016

Editorial Assistant

Penguin Random House UK

Jan 2016 - Jul 2016
  • Strand, London, UK
  • Internship
  • - Two internships, one in January and one in July - Worked for Michael Joseph, PRH's imprint which produces bestsellers in both fiction and non fiction - Praised for prompt completion of tasks and keeping excellent records. - Updated the imprint wide publication schedule - Read and reported on submissions. - Researched for book awards, mailout contacts, and projects. - Created moodboards for jacket brief meetings and contributed ideas for jacket covers. - Supported author events and other aspects of author care such as a celebration event for Julia Heaberlin to celebrate the success of her bestselling thriller Black Eyed Susans. - Was recommended for and offered an internship with the Daniela Schlingmann Literary Scouting Agency. - Pulled reports from Biblio to recommend publications for relevant upcoming awards - General administration tasks

2015

Digital Marketing Executive

My Local Pitch

Jan 2015 - Jul 2015
  • Kingsway, London WC2B, UK
  • Internship
  • - Three month internship - Regularly used Google Adwords, Google Analytics, Facebook and Twitter Analytics and advertising. - Headed a campaign aimed to drive female users to the site, successfully increasing the fmeale userbase from less than a quarter. This was centred around the Netball World Cup and then into adverts across a wider range of sports targeted at female Facebook users, and content on WordPress focusing on female athletes. - Used content management systems such as WordPress to regularly update the site's blog - Regularly updated the website's KPI spreadsheet, pulling information from Google, Facebook, and Twitter analytics. Presented this date to the CEO along with my analysis and recommendations. - Created and followed an Editorial Calendar for My Local Pitch's blog. - Used scheduling software such as Hootsuite to maintain a consistent presence on social media - Attended the Digital Doughnut Summer Meet-Up and a content marketing course - Designed branded images for emails, WordPress, and social media using Photoshop

Education

2016

2:1 BA Combined Honours English, Politics, & Art History

University of Durham

Sep 2013 - Jun 2016
  • Durham, United Kingdom