Lydia Morton

Lydia Morton

Marketing, Branding, Copywriting ConsultantLondon, United Kingdom
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Lydia Morton

Lydia Morton

Marketing, Branding, Copywriting ConsultantLondon, United Kingdom
Work history
    WEB Content Editor
    ?- Responsible for creating a brand appropriate tone of voice, establishing this through all online and social media platforms and ensuring a high level of consistency across all online portals ?- Solely responsible for building and populating inaugural brand app from scratch and updating content on a regular basis ?- Initiating new brand e-mailer campaign to communicate successfully with customers in a soft-sell manner, increase awareness of our hotels and their locations which resulted in over £20,000 of sales in the first 3 months ?- In charge of editing and approving all written content, both online and print, before publication ?- Improve and optimise online content using Google Analytics and current SEO practices ?- Populating branded social media channels on a regular basis
    Wire Editor
     - 
    ?- Lead team of six journalists, ensuring tight, four-hourly deadlines were met ?- Took full responsibility for all copy, subbing and production during night shifts, allocated responsibility to team members during day shifts ?- Introduced further fashion-focused articles into WENN’s celebrity-based remit.
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Skills
  • Fashion
  • Marketing PR
  • Photoshop
  • Powerpoint
  • Sub-editing
  • Copywriting
  • Social Media Community Management and Content Curation
  • CMS Experience
  • SEO Experience
  • APP Copy
  • Newsletter Content