Lydia Morton

Web Content Editor

  • LocationLondon, United Kingdom



  • Fashion
  • Marketing PR
  • Photoshop
  • Powerpoint
  • Sub-editing
  • Copywriting
  • Social Media Community Management and Content Curation
  • CMS Experience
  • SEO Experience
  • APP Copy
  • Newsletter Content

Work history


WEB Content Editor

Corinthia Hotels

Sep 2013
  • ?- Responsible for creating a brand appropriate tone of voice, establishing this through all online and social media platforms and ensuring a high level of consistency across all online portals ?- Solely responsible for building and populating inaugural brand app from scratch and updating content on a regular basis ?- Initiating new brand e-mailer campaign to communicate successfully with customers in a soft-sell manner, increase awareness of our hotels and their locations which resulted in over £20,000 of sales in the first 3 months ?- In charge of editing and approving all written content, both online and print, before publication ?- Improve and optimise online content using Google Analytics and current SEO practices ?- Populating branded social media channels on a regular basis


Wire Editor

World Entertainment News Network

Aug 2012 - Aug 2013
  • ?- Lead team of six journalists, ensuring tight, four-hourly deadlines were met ?- Took full responsibility for all copy, subbing and production during night shifts, allocated responsibility to team members during day shifts ?- Introduced further fashion-focused articles into WENN’s celebrity-based remit.


Staff Writer & Editor’s Assistant

Schon Magazine

Jan 2012 - Jul 2012
  • ?- Edited a proofread all content for the magazine and website ?- Produced features and conducted in-depth interviews


Account Executive

If Communications

Sep 2010 - Jan 2012
  • ?- As Assistant Editor of the main client’s The Ritz Magazine, researched and wrote editorial, edited and proofread all magazine content, managed magazine publication from start to finish. ?- Managed creation and set-up of company website, content production and regular updates.


Account Executive

William Hunt Savile Row

Jun 2008 - Apr 2009
  • ?- Managed redesign of company website, writing all copy and running the online store ?- Wrote all press releases, handled media inquiries and managed all photo shoots.