I'm Lyd Raghavan - an award-winning creative, copywriter, conceptor and campaign creator who likes to make funny, powerful and culture-forming work. I've made viral sensations on a budget that most agencies spend at the pub on a Friday night. True Story. Currently, I am spreading the love around and going freelance to pursue opportunities in creative hotspots with a leaning towards youth culture and content creation. After seven years in the industry, I have evolved into a hybrid creative, branching out into entertainment formats. I’m obsessed with writing ideas that don’t feel like ads - things you wouldn’t expect brands to say or do. For Viceland, I created an award-winning mini-series that posed ridiculous questions from online parenting forums to Grime artists and Producers. Grimenet garnered over six million unique impressions on Vice’s Snapchat channel and over two million views on social. For Viceland’s French audience the series featured popular French rappers. My passion at the moment is developing short-form and entertainment formats for brands and broadcast. I’m currently working on pitches for comedy, documentary and reality shows. Up for a chat? Get in touch on the emails. firstname.lastname@example.orgLocked Pro Plan feature
At Sunshine, I was brought on board to create short-form content for Sunshine's clients.
At Vice, I was a senior creative in VICELAND brand team. I worked across all of the show and brand campaigns whilst also heading up Vice Labs - the branded content arm of the channel designed to make the ad breaks less whack and grow VICELAND’S brand awareness on social.
I cut my teeth in advertising at Creature of London, working across all of Creature’s clients including Carling, The Green Party, Anchor and many more. The political broadcast I wrote for The Greens was a big viral hit, picking up Creative Circle and Campaign Big awards
Grime artists don't go on Mumsnet. 'Is it a milf website?' was one guess. So we ripped a bunch of questions and thread topics from Mumsnet forums and asked the UK Grime scene for their sage advice. The series picked up a Silver for Best Uncategorised Entry.