Lydia Townsend-Smith

Account Planner

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  • LocationSutton, United Kingdom

Skills

 

  • Advertising

Work history

Currently

Account Planner

OMD International

Jun 2015

2014

Social Media Executive

OMD International

Jan 2014 - Aug 2014
  • - Created and produced content for both the Tic Tac and Nutella Facebook pages - Early on, presented innovative ideas to the Director of the Social Team and successfully had these concepts approved by the client, which were then rolled out over the next 7 months - Created real time content, including the Tic Tac Arctic Monkeys post after the BRIT Awards 2014 - Daily community management of the Nutella and Tic Tac social pages - Scheduling the Nutella and Tic Tac Facebook posts in advance, but working reactively to the clients’ needs where required - Wrote engaging social content for HP, Intel and Cisco and worked with clients to deliver at the most effective times - Assisted Head of Social Team with pitch work for clients such as: Google, The North Face, Monica Vinader, Foot Locker and UGG Australia - Managed the publishing of the global Facebook page for Ray-Ban (across 12 territories), which also included co-ordinating multi-market translations - Assisted the organisation of social and content strategy workshops for clients such as Alex&Alexa and produced social playbooks for the client to utilise - Researched the Disney Princesses franchise to identify ways of combating negative perceptions faced by the brand in order to deliver more effective campaigns - Shadowed Managing Partner with the production of decks for him to present to Disney - Investigated consumer behaviour and purchase habits for Disney products to enable a more effective approach to their advertising campaigns

2014

Social Media Coordinator

NET-A-PORTER

Dec 2014 - Jan 2014
  • - Created and produced content for both the Tic Tac and Nutella Facebook pages - Early on, presented innovative ideas to the Director of the Social Team and successfully had these concepts approved by the client, which were then rolled out over the next 7 months - Created real time content, including the Tic Tac Arctic Monkeys post after the BRIT Awards 2014 - Daily community management of the Nutella and Tic Tac social pages - Scheduling the Nutella and Tic Tac Facebook posts in advance, but working reactively to the clients’ needs where required - Wrote engaging social content for HP, Intel and Cisco and worked with clients to deliver at the most effective times - Assisted Head of Social Team with pitch work for clients such as: Google, The North Face, Monica Vinader, Foot Locker and UGG Australia - Managed the publishing of the global Facebook page for Ray-Ban (across 12 territories), which also included co-ordinating multi-market translations - Assisted the organisation of social and content strategy workshops for clients such as Alex&Alexa and produced social playbooks for the client to utilise - Researched the Disney Princesses franchise to identify ways of combating negative perceptions faced by the brand in order to deliver more effective campaigns - Shadowed Managing Partner with the production of decks for him to present to Disney - Investigated consumer behaviour and purchase habits for Disney products to enable a more effective approach to their advertising campaigns

Education

2015

Advertising with Marketing Communications

Bournemouth University

Sep 2011 - Apr 2015
  • Advertising with Marketing Communications

2009

Business Studies, Graphic Design, Film Studies

Reigate College

Aug 2009 - Apr 2009