Lynne Fraser

Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Brand Management
  • Stakeholder Management
  • Relationship Management
  • Online Marketing
  • Line Management
  • Campaign Management
  • Microsoft Office
  • Press Advertising
  • Influencing Stakeholders
  • Brief Writing
  • Relationship Buikding
  • B2C Marketing
  • TV Marketing

Work history

Currently

Marketing Contractor

Frazell Communications Ltd

Apr 2016
  • Left Sky to go freelance to broaden experience and network of contacts to help inform next stage of career. Initially contracted by Sky in May to run campaign roadshows at other office sites around the country. Now looking for opportunities, both short and long term.

2016

Marketing Manager

Sky

Sep 2012 - Mar 2016
  • Responsible for roll-out of Sky Box Sets brand followed by ongoing strategy, planning and delivery of campaigns to drive demand for it. • Coordinating and overseeing quarterly plans across all RTMs, working with Commercial teams to agree and manage annual targets and budgets (up to £15m) • Liaising with Strategy & Insight teams to understand customer insights and forge relevant propositions and messaging for campaigns leading to media and creative agency briefings • Line management, including development, of Marketing Executive to deliver campaigns including TV, OOH, press, DM, email and online display • Product management to ensure all marketing is aligned and on brand • Owner of media and creative agency relationship and retainers • Ensuring all relevant stakeholders (senior management, legal, studios etc.) are bought into brand and marketing activity

2012

Marketing Executive

Legal General

May 2010 - Sep 2012
  • Responsible for delivering new customer communications for launch of Auto Enrolment, a government initiative to improve pension management across the UK. • Coordinating customer research and subsequent customer journeys to determine communication strategy • Recommending and developing communications material with creative agency and print houses • Liaising with PR and Internal Comms teams to deliver relevant announcements leading up to launch • Attending and feeding into weekly working groups • Training and mentoring new recruits

Education

2011

Marketing

Chartered Institute of Marketing

Aug 2009 - Dec 2011
  • Professional Diploma in Marketing

2007

Fashion Design

Leeds University

Aug 2004 - May 2007
  • Fashion Design BA (Hons)