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Left Sky to go freelance to broaden experience and network of contacts to help inform next stage of career. Initially contracted by Sky in May to run campaign roadshows at other office sites around the country. Now looking for opportunities, both short and long term.
Responsible for roll-out of Sky Box Sets brand followed by ongoing strategy, planning and delivery of campaigns to drive demand for it. • Coordinating and overseeing quarterly plans across all RTMs, working with Commercial teams to agree and manage annual targets and budgets (up to £15m) • Liaising with Strategy & Insight teams to understand customer insights and forge relevant propositions and messaging for campaigns leading to media and creative agency briefings • Line management, including development, of Marketing Executive to deliver campaigns including TV, OOH, press, DM, email and online display • Product management to ensure all marketing is aligned and on brand • Owner of media and creative agency relationship and retainers • Ensuring all relevant stakeholders (senior management, legal, studios etc.) are bought into brand and marketing activity
Responsible for delivering new customer communications for launch of Auto Enrolment, a government initiative to improve pension management across the UK. • Coordinating customer research and subsequent customer journeys to determine communication strategy • Recommending and developing communications material with creative agency and print houses • Liaising with PR and Internal Comms teams to deliver relevant announcements leading up to launch • Attending and feeding into weekly working groups • Training and mentoring new recruits
Professional Diploma in Marketing
Fashion Design BA (Hons)