Mabel Lazzarin

UX & Visual Designer

London, United Kingdom
Locked Pro Plan feature


About me

I'm an Experience Designer passionate for creating products, services and interactive experiences through a human-centred approach. I previously worked in interdisciplinary and international teams at Whirlpool and Intelbras, designing a variety of projects, such as home appliances, telephones, electronic security products and software. My focus has always been on understanding users’ needs and on creating different ways to push products beyond their core functions.


  • Service Design
  • Graphic Design
  • Digital Design
  • Strategy
  • Trend Forecasting
  • User Research
  • Ui/ux Design

Companies I’ve worked with

  • Every Interaction

    Every Interaction

    • Publishing

Work history


May 2015 - Dec 2015


Freelancer UX & Visual Design

Truth Consultancy

Mar 2015 - Mar 2015
  • Customer experience projects for a mobile phone retailer and a logistic company. The job included the creation of customer journey storyboards and personas profiles.


Co-founder Workshop Facilitation

Trend Report

Mar 2014 - Sep 2014
  • A series of workshops on Trend Report design and execution. This activity shared examples of exploratory research showing how emerging trends can influence particular audiences and brands. The analysis of the research material allowed the group to design future scenarios as well as innovative products and services. More than 250 people have joined the 11 workshops hosted in 7 different cities.



Expedição Liberdade

Nov 2013 - Nov 2014
  • Expedição Liberdade is a crowdfunded project produced with Daniel Larusso and Eduardo Cuducos. The proposal included visiting nine learning spaces in Europe in order to understand alternatives to the traditional educational model. The focus of the project was on sharing our experience through posts, infographics and open workshops in Brazil.


Sensorial Designer

Whirlpool Corporation

May 2010 - Sep 2013
  • Experience Design through human-centred methodology for Brastemp, Consul and Whirlpool home appliances. Exploring the 5 senses perception with touch, finish, colour, interaction, sound, smell and luminosity. Work in partnership with Asian, European and American design teams and suppliers. My role also included Visual Brand Language design, CFM (Colour, Finish and Material), competitor analysis, trend research, usability testing and manufacture improvement (Perceived Quality).


Graphic Designer


Feb 2007 - May 2010
  • Member of the team that implemented the industrial design department in the company. Development of CFM and graphic design applied in telephones, networks and electronic security products. Also worked on the design of visual and interactive interfaces for embedded softwares.



Digital Experience Design

Hyper Island

Jan 2016 - Nov 2016


    User Experience Design

    General Assembly

    Dec 2014 - Mar 2015
    • An immersive course to learn how to bring joy and simplicity to user experience. In addition to classes, we developed 5 UX projects. These included user research (interviews, surveys, personas, journeys, scenarios, competitive analysis), testing, sketching, wireframing and final spec document (sitemap, screen flows).


    Experimental Printmaking

    University of the Arts, London

    Jan 2014 - Mar 2014


      Graphic Design

      Santa Catarina State University

      Feb 2005 - Jul 2009