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I'm an Experience Designer passionate for creating products, services and interactive experiences through a human-centred approach. I previously worked in interdisciplinary and international teams at Whirlpool and Intelbras, designing a variety of projects, such as home appliances, telephones, electronic security products and software. My focus has always been on understanding users’ needs and on creating different ways to push products beyond their core functions.
Customer experience projects for a mobile phone retailer and a logistic company. The job included the creation of customer journey storyboards and personas profiles.
Expedição Liberdade is a crowdfunded project produced with Daniel Larusso and Eduardo Cuducos. The proposal included visiting nine learning spaces in Europe in order to understand alternatives to the traditional educational model. The focus of the project was on sharing our experience through posts, infographics and open workshops in Brazil. http://estaleiroliberdade.com.br/expedicao-liberdade/
A series of workshops on Trend Report design and execution. This activity shared examples of exploratory research showing how emerging trends can influence particular audiences and brands. The analysis of the research material allowed the group to design future scenarios as well as innovative products and services. More than 250 people have joined the 11 workshops hosted in 7 different cities. http://www.nos.vc/pt/users/565-mabel-lazzarin#projects
Experience Design through human-centred methodology for Brastemp, Consul and Whirlpool home appliances. Exploring the 5 senses perception with touch, finish, colour, interaction, sound, smell and luminosity. Work in partnership with Asian, European and American design teams and suppliers. My role also included Visual Brand Language design, CFM (Colour, Finish and Material), competitor analysis, trend research, usability testing and manufacture improvement (Perceived Quality). http://www.brastemp.com.br/ http://www.consul.com.br/
Member of the team that implemented the industrial design department in the company. Development of CFM and graphic design applied in telephones, networks and electronic security products. Also worked on the design of visual and interactive interfaces for embedded softwares. http://www.intelbras.com.br
An immersive course to learn how to bring joy and simplicity to user experience. In addition to classes, we developed 5 UX projects. These included user research (interviews, surveys, personas, journeys, scenarios, competitive analysis), testing, sketching, wireframing and final spec document (sitemap, screen flows). http://belxlaz.tumblr.com