About me
I'm an Experience Designer passionate for creating products, services and interactive experiences through a human-centred approach.
I previously worked in interdisciplinary and international teams at Whirlpool and Intelbras, designing a variety of projects, such as home appliances, telephones, electronic security products and software. My focus has always been on understanding users’ needs and on creating different ways to push products beyond their core functions.
Projects
- Brastemp AtiveThis product was a Whirlpool Global project which brought together the Brazilian, Asian and European Design teams. The main challenge was to combine the needs of consumers from different cultures in a single product platform. Designed to be simple and elegant, with outstanding features, it was developed through constant assessments with consumers, such as usability tests, perceived quality and heuristic evaluations. The graphic design, the CFM and the UI behaviour were adapted according to the d
- Trend ReportA series of workshops on Trend Report design and execution. This activity shared examples of exploratory research showing how emerging trends can influence particular audiences and brands. The analysis of the research material allowed the audience to design future scenarios as well as innovative products and services. The workshops took place in different Brazilian cities during 2014.
- HalareHalare is a physical rehabilitation center focused on post-operative patients in need of specific care. As the name is a latin word that means ‘breath’ the logo inspiration came from the shape of algaes: they are responsible for more than half of the oxygen we breath. The vibrant palette comes from the variety of colourful algaes found in nature. It also brings energy and happiness to the brand, important aspects for the emotional recovery of patients. To balance the joyful element the lettering appear in a neutral colour and in a modern typography.
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Work history
UX DesignerEvery Interaction
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Freelancer UX & Visual Design
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Customer experience projects for a mobile phone retailer and a logistic company. The job included the creation of customer journey storyboards and personas profiles.
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Skills
- Service Design
- Graphic Design
- Digital Design
- Strategy
- Trend Forecasting
- User Research
- Ui/ux Design
Education
Digital Experience Design
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User Experience Design
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An immersive course to learn how to bring joy and simplicity to user experience. In addition to classes, we developed 5 UX projects. These included user research (interviews, surveys, personas, journeys, scenarios, competitive analysis), testing, sketching, wireframing and final spec document (sitemap, screen flows).
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