I would consider myself to be a highly motivated, poised and professional individual with excellent communication skills. I have developed a talent for being proficient in prioritising my work whether whilst working as a member of a team or working independently. Furthermore I excel when working under pressure. My ability to build a good strong and trusting rapport among those with whom I work with can only be an attribute to any environment in which I am employed iLocked Pro Plan feature
Responsible for creating and delivering engaging reactive marketing strategies and digital communication for a multitude of brands across a 900 store estate, working alongside different stake holders and manufactures with in the Carphone retail business. Developing and executing creative retail and digital POS plans for new handset launches including Apple, Samsung, Huawei and Google Driving Brand Partnerships forward on a day to day basis in line with departmental commercial objectives and strategies Delivering high quality presentations, joining pitch meetings as well as tapping into key contacts internally to help support new business development Managing the relationship with external agencies from briefing in campaigns to printing POS and delivering to stores effectively Managing the budgets for the Carphone POS team. Ensuring targets are achieved and savings invested Achievements Spearheaded all major phone launches and brand communications for Apple, Samsung, Google, Huawei and Oppo integrating dependencies between multiple business functions including Marketing, Retail Operations, Supply Chain and Commercial to ensure all workstreams delivered outputs for the night of the devices’ announcement Created experiential marketing activities in local regions for all major phone launches increasing footfall and customer engagement Introduced the business to new initiatives in support of social campaigns such as Pride, religious celebrations, festivals and sporting events
Developed strategic marketing concepts and creative out puts for artists/fashion brands Managed wide scale events for various artists and fashion brands Handle account management for deals secured, Brand Partnerships. This includes project management from conception to execution Day to day integrated digital platform management – e-marketing, CRM, website management, promotions and events to maximise database opportunities and highlight emerging digital opportunities Worked alongside many brands to get product placements in music videos and goody bags Execute Album launch events, store openings and brand launches Planed, produced and co-ordinated media/editorial production (including video production and liaison with external suppliers, when needed) Creatively led all photoshoots and POS design Achievements Successfully launched Leigh-Anne Pinnock from Little Mix swim wear line Successfully launched Pretty Little thing and Little Mix Clothing line collaboration Launched Little mix 3 albums (release parties) Launched 6 clubs and 4 restaurant openings in the last year Been published in Teen Vouge, Daily Mail, Metro, MTV News and many more
Day to day integrated digital platform management – e-marketing, CRM, website management, promotions and events to maximise database opportunities and highlight emerging digital opportunities • Delivered regular e-newsletter communications globally in accordance to the marketing strategy • Looked after all Social Media Channels Facebook, Instagram and Twitter growing it +33% since I started. • Planed, produced and co-ordinated media/editorial production (including video production and liaison with external suppliers, when needed) • Continuously improve audience penetration by capturing & analysing appropriate social media data/metrics and best practices • Budget Management across all four brands • Creatively led all photoshoots and POS design across all four brands • Launched multiple new products with involvement in their design, packaging, marketing strategies and distribution channels where products would be most effective in the European market. • Worked alongside the graphic designer to create new Brand Packaging and POS. • Increased sales inquiries and product awareness by developing a comprehensive, static, B2B, and B2C web site specifically designed for product lines distributed in Europe. International Event Planning & Management (Europe Based) • Managed & co-ordinate events from proposal right up to delivery, including: Set, communicate and maintain event timelines and priorities • Liaise with external international parties and suppliers including event organisers, stand builders, etc • Work with Cuts Ice graphic designer to develop marketing materials for specific countries. • Maintaining and updating website & social media content for conferences, events and seminars
Cultivated and managed corporate circulation and marketing relationships • Planning and executing web, email and social media advertising campaigns across UK and Europe. • Planned and executed global campaigns to increase retail circulation sales • Expanded retail distribution and increased sales for Antler and Revelation • Created and managed corporate marketing sponsorship's and trade relationships • Managed Marketing budget • Organized and managed events to grow revenue and build brand awareness • Planning & implementing marketing activities across all online & offline channels. • Setting up new marketing strategies. • Managing customer relationships. • Logging and progressing all new leads / potential sales enquiries. • Writing new marketing material & website content. • Assisting with campaign building, press releasing & promotional copy production. • Involved in the online, web and email marketing campaigns. • Analyse and produce reports on data provided by customers. • Campaign tracking, measurement, evaluation and reporting on all activity. • Co-ordinating company representation at relevant conferences and exhibitions. • Monitoring and optimising key internet search engine campaigns. • Liaising with strategic partners, internal stakeholders and key customers.
Support the Marketing Manager in the implementation of centre marketing plans • Generated new leads through direct mail and email campaigns that were based on information secured from newly created customer feedback forms and subsequent database • Detailed management of all on-site marketing-led events and promotions, ensuring all departments & retailers are informed, Health and Safety requirements are met and PCA metric are supplied in good time • Spearheading brand and tactical marketing campaigns including experiential, retail and brand events, promotions, seasonal magazines, advertorials, online, email, digital, social and SMS. • Planning and buying of TV, radio, digital, print and OOH media. • Planning, forecasting and management of annual budgets and territory calendars to deliver marketappropriate initiatives. • Management of internal and external relationships with media, sales, creative, marketing and PR agencies • Market research of various territories and consistent evaluation of all marketing campaigns. • Content manage the website and touchscreens ensuring they are accurate and provide current customer service and promotional content. • Oversee standards and design/print of POS e.g. temporary signage and posters • Support the Regional Marketing Manager and Marketing Manager with administration • Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); ensuring insurance, legal, health and safety obligations are adhered to; • Coordinating venue management, caterers, stand designers, contractors and equipment hire; • Coordinating staffing requirements and staff briefings; • liaising with marketing and PR colleagues to promote the event; Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures, plus social media coverage; • Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).