I would consider myself to be a highly motivated, poised and professional individual with excellent communication skills. I have developed a talent for being proficient in prioritising my work whether whilst working as a member of a team or working independently. Furthermore I excel when working under pressure. My ability to build a good strong and trusting rapport among those with whom I work with can only be an attribute to any environment in which I am employed iLocked Pro Plan feature
Day to day integrated digital platform management – e-marketing, CRM, website management, promotions and events to maximise database opportunities and highlight emerging digital opportunities • Delivered regular e-newsletter communications globally in accordance to the marketing strategy • Looked after all Social Media Channels Facebook, Instagram and Twitter growing it +33% since I started. • Planed, produced and co-ordinated media/editorial production (including video production and liaison with external suppliers, when needed) • Continuously improve audience penetration by capturing & analysing appropriate social media data/metrics and best practices • Budget Management across all four brands • Creatively led all photoshoots and POS design across all four brands • Launched multiple new products with involvement in their design, packaging, marketing strategies and distribution channels where products would be most effective in the European market. • Worked alongside the graphic designer to create new Brand Packaging and POS. • Increased sales inquiries and product awareness by developing a comprehensive, static, B2B, and B2C web site specifically designed for product lines distributed in Europe. International Event Planning & Management (Europe Based) • Managed & co-ordinate events from proposal right up to delivery, including: Set, communicate and maintain event timelines and priorities • Liaise with external international parties and suppliers including event organisers, stand builders, etc • Work with Cuts Ice graphic designer to develop marketing materials for specific countries. • Maintaining and updating website & social media content for conferences, events and seminars
Cultivated and managed corporate circulation and marketing relationships • Planning and executing web, email and social media advertising campaigns across UK and Europe. • Planned and executed global campaigns to increase retail circulation sales • Expanded retail distribution and increased sales for Antler and Revelation • Created and managed corporate marketing sponsorship's and trade relationships • Managed Marketing budget • Organized and managed events to grow revenue and build brand awareness • Planning & implementing marketing activities across all online & offline channels. • Setting up new marketing strategies. • Managing customer relationships. • Logging and progressing all new leads / potential sales enquiries. • Writing new marketing material & website content. • Assisting with campaign building, press releasing & promotional copy production. • Involved in the online, web and email marketing campaigns. • Analyse and produce reports on data provided by customers. • Campaign tracking, measurement, evaluation and reporting on all activity. • Co-ordinating company representation at relevant conferences and exhibitions. • Monitoring and optimising key internet search engine campaigns. • Liaising with strategic partners, internal stakeholders and key customers.
Support the Marketing Manager in the implementation of centre marketing plans • Generated new leads through direct mail and email campaigns that were based on information secured from newly created customer feedback forms and subsequent database • Detailed management of all on-site marketing-led events and promotions, ensuring all departments & retailers are informed, Health and Safety requirements are met and PCA metric are supplied in good time • Spearheading brand and tactical marketing campaigns including experiential, retail and brand events, promotions, seasonal magazines, advertorials, online, email, digital, social and SMS. • Planning and buying of TV, radio, digital, print and OOH media. • Planning, forecasting and management of annual budgets and territory calendars to deliver marketappropriate initiatives. • Management of internal and external relationships with media, sales, creative, marketing and PR agencies • Market research of various territories and consistent evaluation of all marketing campaigns. • Content manage the website and touchscreens ensuring they are accurate and provide current customer service and promotional content. • Oversee standards and design/print of POS e.g. temporary signage and posters • Support the Regional Marketing Manager and Marketing Manager with administration • Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); ensuring insurance, legal, health and safety obligations are adhered to; • Coordinating venue management, caterers, stand designers, contractors and equipment hire; • Coordinating staffing requirements and staff briefings; • liaising with marketing and PR colleagues to promote the event; Liaising with clients and designers to create a brand for the event and organising the production of tickets, posters, catalogues and sales brochures, plus social media coverage; • Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).