About me

I am a dedicated and self-motivated professional with a keen eye for fashion trends. Since March 2016 I am in charge of the production of digital contents for Falconeri and Tezenis, two brands that are part of Calzedonia SPA. My job consists mainly in shooting organization: I manage the whole production process, from photographers and models scouting, styling and on set presence, to pictures retouch control. I also give my contribution to fashion shows organization: mood research, models casting, fitting and styling. Previously my role was related also to social media managing and digital PR building with bloggers, influencers, and press offices.

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Projects

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  Falconeri Ecommerce FW1819I organized all the shooting process during FW1819 season for Falconeri brand. Main duties: - moodboard creation - photographic direction - models scouting - styling on set - retouch control
• Tezenis Fall Campaign 2018I organized the production of Tezenis Fall Campaign shooting starring Italian singer Annalisa. Main duties: - photographer scouting (Fabio Leidi) - moodboard creation - studio set up and organization - stylist scouting and coordination (Francesca Piovano - Rolling Stone Italia)
• Tezenis Winter Campaign 2018I organized the production of Tezenis Winter Campaign shooting starring Italian singer Emma Marrone. Main duties: - photographer scouting (German Larkin) - studio set up and organization (Alcatraz - Milano) - stylist scouting and coordination

Work history

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Communication SpecialistCalzedonia SPA
Mar 2016Verona, ItalyFull Time
Management and coordination of all the activities related to content production for e-commerce and institutional websites (Falconeri and Tezenis brands): - Coordination of the photographers based on planning - Models scouting - Organization and set up of photo shoots - Moodboard and style guide definition - Support for the retouching and color control for the contents realized
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Digital StrategistMibul LAB
May 2015 - Mar 2016Vicenza, ItalyFull Time
-Developing and managing strategic online media campaigns across all digital marketing channels; -Presenting campaign recommendations and updates to clients; -Providing insights and analysis on all KPIs and performance metrics; -Managing the web influence and the digital P.R. Support management and production of fashion shoots and still-lifes from conception for web or print: -co-ordinating fashion shoots from the start to the end of production ensuring each job runs on schedule and within budget; -working closely with clients and fashion crews to ensure briefs are met, -organising castings and fittings; -studio and location sourcing.

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Skills

• Fashion Shooting
• Fashion Styling
• Casting Models
• Marketing Communications

Education

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Exchange SemesterHallym
Jan 2013 - Dec 2013Chuncheon-si, Gangwon-do, South Korea
Exchange student Business Administration
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Masters Degree Marketing Communication & AdvertisingUniversità degli Studi di Verona
Oct 2011 - Apr 2014Verona, Italy

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