A dedicated, creative professional with 4+ years experience in
media management. Excellent written and communication skills with
strong attention to detail. Specialising in writing creative and
engaging content for intended audiences. Seeking employment in communications, editorial or PR world.
Projects
- A Gram for a GrandSitting cross-legged on the floor of her spare bedroom, Bridgette Kelleher seamlessly swipes through her iPhone. The chaotic stack of large plastic containers surrounding her near resembles skyscrapers. She is swallowed in a sea of Moroccan print bathers and Australia post satchels. “I posted this yesterday and I’ve already got 20 orders for it,” Kelleher says as she thrusts her phone forward. An image of a plump, peach like bottom wrapped in a bright pair of bikinis appears on her screen. This
- Kegel's are a Girl's Best FriendOriginally published for TOTM blog So, you’ve heard of the pelvic floor but still have no idea what it does? Or maybe you’ve never heard of it at all? Well, looks like we’ve got some work to do. Introducing The Elusive Pelvic Floor: The pelvic floor is a powerful set of muscles. It sits like a hammock between your tailbone and pubic bone. It’s made up of layers of muscle and other tissues. These support your bladder, uterus and bowel, keeping them all where they should be. So far so good. But, did you know that pelvic floor weakness affects 1 in 3 women in the UK. This can be the result of genetics, high-impact sports (even squats and running), pregnancy, childbirth and aging. Symptoms of a weak pelvic floor can range from a little leakage when you sneeze, to unexpected accidents before you don’t get to a loo in time and in rare cases organ prolapse. Yikes! But don’t worry, we come to you with all the tools for a healthy, happy pelvic floor. Kegels are a Girl’s Best Friend: Kegels; now I’m sure you’ve definitely heard of these! From a young age, many women are told to do Kegels by squeezing as if you’re stopping your pee mid-stream. That’s your pelvic floor and just like any muscle, it needs to be exercised (but not while you pee, please people). While Kegels are especially important after pregnancy, keeping a strong pelvic floor isn’t just for mums or older women! They improve bladder control, back pain and reduce the risk of prolapse. Additionally, they help build core strength, improve control during sex and can lead to stronger orgasms! Building muscle strength increases sensation and boosts blood flow to the vagina. In turn, this helps women to control those muscles and experience stronger orgasms. However, a lot of women do their Kegels incorrectly. 30% of women push instead of lift, which can cause more damage to the pelvic floor. Meet the World’s Smallest and Smartest Kegel Trainer: That’s where Elvie Trainer comes in. It can be difficult to exercise a muscle you can’t see and remain motivated. Especially without the ability to track your progress – we get it. Elvie’s Kegel trainer is a small pebble-shaped pod. It’s inserted like a tampon and connects to an app. The phone app visualises, guides and corrects your technique in response to your muscle movements. It does this through fun, five-minute workouts. Think of it as your most personal trainer. Prevention is Better Than a Cure: The problem with this area of women’s health is that not many people know about it! The pelvic floor is such an important part of a woman’s body but unfortunately, women don’t start to think about it until pregnancy or when they begin to experience health issues. A regular and effective Kegel exercise routine can keep the pelvic floor strong and avoid complications later in life. So, time to get squeezing ladies!
- Confessions of an Elvie EmployeePelvic floor exercises are important for all sorts of reasons and can affect women at any age due to genetics, high-intensity exercise, as well as aging and pregnancy. Australian export, Maddison Gale, joined Elvie’s communications team 6 months ago and admits she had no idea about the pelvic floor before discovering Elvie Trainer. Here’s her (blatantly honest) account of what it’s like to work for a brand that is championing an all-too-often neglected area of women’s health and tackling the stigma around intimate health issues on a daily basis. Okay, I have something to confess, I had no idea that products like Elvie Trainer existed until about 6 months ago. In fact, I had no idea what the pelvic floor really did. Ignorant? Maybe. Uneducated? Definitely. Even though I went to an all-girls high school, my knowledge of women’s health wasn’t great. Why would it be? My last memory of sex education was putting a condom on a banana and asking my male health teacher what a clitoris was, purely to watch him squirm (and boy did it). Isn’t it funny, looking back on my 13-year-old self, laughing about the word clitoris? How immature.Yet at 25, and to many of my friends over the age of 30, explaining my job always results in laughter. The friends who know what I do get great excitement out of listening to me chat to new people. It usually goes a little something like this... New person: “So, what do you do?” Me: Well… *Giggles from friend* I work for a health and lifestyle company that makes smart tech for women *Confused look from new person (more giggles next to me)* So, our first product is a kegel trainer *Still confused* A pelvic floor exerciser *Still confused… light bulb moment… all parties involved are now giggling* I’m then unwillingly thrown into a game of 20 questions. So you put it up your….*eyebrow raise, awkward hand motions* Vagina, yes. And, it makes it tighter? That’s not really a thing. But strengthening your pelvic floor muscles does increase tone and friction. And then it vibrates? No, it’s not a sex toy. What does it do then? It links to an app on your phone and guides you through a series of games that exercise your pelvic floor. Who buys that kind of thing? Women. Women who can’t laugh or jump without peeing, women who want better orgasms or just generally care about their health. Regular Kegel training helps combat these issues. Why don’t people just do kegels by themselves? Because it’s hard to exercise a group of muscles you can’t see. How are you meant to know you’re doing it right? 1 in 3 women push down instead of lifting, causing more damage. Our device is the only one in the world that can tell you if you’re doing the exercises properly. Also, when was the last time you did your kegels? Ummm… Exactly. Our product motivates you to do them, it reminds you, it shows your improvement. Do you use it? Religiously. Does it actually work? Absolutely. That’s amazing.. People always start this conversation feeling hesitant, awkward and uncomfortable and end it feeling (if I do say so myself) amazed and slightly more educated. I’m not here to pass judgement on anyone, I’ve only just learnt about these issues myself. But it shocks me that I could be talking to a woman with three kids and she still says the word “vagina” like she’s saying “bomb” on an international flight. I can’t even begin to tell you how many women we’ve helped and how many more we could, if the stigma was removed. Okay, so maybe I’d never heard of this device because I’d never had any issues. But shouldn’t I have been warned? Shouldn’t I have been told this doesn’t have to happen later in life and by using this device you can avoid these issues? Mainly, peeing yourself every day. Isn’t that why people drink green smoothies, eat vegetables and exercise? To keep healthy. Is it possible that removing the stigma and making products like Elvie Trainer known, my generation could be the first to not experience incontinence or a weak pelvic floor? Isn’t that what we should aim for? I’m not saying these conversations should or ever will be as easy as discussing what you had for lunch. I mean, try explaining this gadgetary in your suitcase to customs at Heathrow. Yes, this happened to me and yes, I’m grateful that UK Customs Officer, Patrick, shot me a look but then left it at that (thanks again Pat, I owe you). But I can say that Elvie is opening up these conversations and we’re driving real change, one vagina at a time. Originally published here
Work history
Communications and Content Executive
- London, United KingdomFull Time
Elvie is a Health & Lifestyle company that makes smart tech for women. While my role varied and covered tasks across all marketing and communication fields, my key responsibilities were managing all social media channels, social influencers, direct email marketing and creative content such as blog and content contribution to our external partners.
Tasks:
• Social media manager - developed and implemented strategies, measured, analysed and reported on numerous marketing efforts across all channels.
• Maintained and expanded online presence, across all channels, through daily scheduled updates, community management and brand building
• Created social content calendars, scheduled content and contributed to wider communications road-map
• Copywriting across all channels – developing and maintaining appropriate tone of voice
• Liaise with graphic designer to produce content
• Outreach to online influencers to build a relationship network, acquire creators and increase the volume of quality content
• Retail marketing support – through content distribution and social assets
• Support to PR and Branding teams through pitching to press and ideation
• Event co-ordination and promotion
• Managed contributing freelancers
Copywriter
- Freelance
Freelance copywriter for website and social media channels. Including content contribution for Instagram.
@kenniandkai
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Skills
- Fashion
- Marketing PR
- Copywriting
- Editing
- Journalism
- Blogs
- Social Media Marketing
- Web Content
- Popular Culture
- Excel
- Final Cut Pro
- Office
- Photoshop
- Powerpoint
- Content and Media Writing
- Mailchimp Experience
- Adobe
- Email Marketing
Education
Bachelor of Communications and Journalism
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