Work history
Senior Digital Campaign Manager & Polydor RecordsUniversal Music UK
I have so far spent 3 years at Polydor as part of the digital team, progressing from DMM to the most senior member of the team, managing my fellow team members. I have worked across domestic and international artists such as Years & Years, Shura, Demi Lovato, Kendrick Lamar, Madonna and Mabel. Recently I have also started managing the marketing side of campaigns on various projects
Main responsibilities and achievements include:
• Planning and implementation of integrated and exciting digital marketing campaigns
• Coordinating the relationship between the label and digital partners such as Spotify, VEVO, Google, Facebook, Twitter, Snapchat and Shazam amongst others
• Consistently securing top level digital campaigns such as VEVO LIFT and Spotify Spotlight for my artists
• Strategy behind streaming and securing support from digital business partners
• Overseeing external social media managers to deliver the most innovative and exciting social campaigns possible
• Representing the label in central digital meetings and label meetings
• Managing a team consisting of social managers, designers and fellow digital marketeers
• Working alongside the Product Managers to optimise digital advertising plans
• Being at the forefront of using new apps and technology in the digital marketing space
• Management of artists CRM communications
• Generating revenue for the company by managing strategy behind fan tour presales
• Coordinating the build of all artist websites and other apps / tools
• Managing the bespoke communication around the selling of D2C products and artist merch
• Weekly / daily analysis and insight of artist data.
Social Media Consultant for SYCO Music
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Social media and channel management role looking after campaigns for Syco / Sony Music for artists including One Direction, Little Mix and Labrinth. My role also includes overseeing the work of my colleagues on the music team and being the point person to attend all in-house label meetings
Main responsibilities and achievements include:
• Day to day management of all artist online properties as well as CRM communications
• In depth campaign planning on a weekly, 6 weekly and single / album basis
• Responsible for generating creative and innovative digital campaign ideas on both a micro and large scale
• Representing the agency at all key management, label and artist meetings
• Artist social/ digital training and consultation
• Integral to the implementation of global digital campaigns eg. One Direction
• Weekly reporting and monitoring of artist performance and growth metrics
• Overseeing my colleagues work output and responsible for them maintaining a consistent standard
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Skills
- Web Design
- Photoshop
- Digital Marketing
- Social Media Management
- Social Media
- Digital Strategy
- E-commerce
- Analytics
- Team Management
- Digital Advertising
- Ecrm
- Music Marketing
- Client Relationship
- Creative Digital Strategy
- Partner Relationships
- Streaming Strategy
Education
BA History of Art
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History of Art BA, 1st Class Honours