Delivering results with a twist of creativity is my work principle.
I believe the role of a creative person is someone socially curious, who listens, observes and investigates, and can channel the experiences into reflecting human truths. I also believe in designing and writing with passion, and editing without compassion.
Work history
Performance Marketing ExecutiveTrue Up
London, United KingdomFull Time
- Gather and analyze external market data in addition to internal company data
- Put together reports and dashboards to drive concrete actions that the company can take to grow the business
- Experiment across marketing channels and product development to identify the most effective, efficient ways to grow the business
- Choosing which metrics/KPIs (Key Performance Indicators) to focus on.
- Bringing traditional and creative ideas how to grow those KPIs.
- A/B testing those ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other colleagues in order to present results and make the product more user-centric.
- Driving traffic to websites, landing pages, social media, apps…
- Prioritizing growth channels.
- Optimizing channels.
- Scaling and Automating the growth processes.
- Creating viral growth
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Digital Marketing Workshop InstructorSinergia CoWork
- UruguayFreelance
I instructed a series of Digital Marketing Workshops for up to 20 people for each class, going through the most important tools, platforms and best practices.
- Introduction to Digital Marketing
- Google Adwords
- Social Media Marketing & Advertising
- SEO & Content Marketing
- Google Analytics
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Skills
- Digital Maketing
- Digital Strategies
- Performance Marketing
- PPC Advertising
- Acquisition Marketing
- Brand Marketing
- Ad Design
- Analytics Skills
Education
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Graphic Design HNDSouth Themes College
- London, United Kingdom
Animation/multimedia
Drawing
Corporate design
Record industry
Historical design
Marketing and advertising media
Typographical and editorial design
Web design
Exhibition and display design.
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Advertising and MarketingORT University
- Uruguay