Madeleine started her marketing journey on the top Fashion Business school in the world, Istituto Marangoni, studying Fashion Business with a focus on marketing.
After university she went straight on to work for a highly respected marketing agency in Shoreditch where she got to work with their top clients, being a specialist in fashion marketing & digital. In her first 3 months, she became the top-performing marketing strategist with the highest retention on clients and highest conversion rate of new clients.
Now to some actual results. When Madeleine was working with a fashion brand in London she was able to increase their returning customer rate by 71%, their Online store sessions by 21%, Online sales by 50% (from 6k - 12k) and their Email open rate by 17%. All this within 3 months of starting the role as a freelance marketing manager.
Projects credited in
Work history
Marketing StrategistBuzzbar
London, United KingdomFull Time
Client facing role specialising in Digital marketing and working with clients on an ongoing basis, acting like their remote marketing manager. Putting together marketing plans, social media advertising campaigns, content strategies, website analysis, brand strategy workshops and more. Working with the brands from idea to launching the brand and then maintaining and optimising.
Skills
- Digital Marketing
- Digital Advertising
- Marketing Strategy
- User Journeys
- Social Media Marketing
- Fashion Business
- Branding Strategy
- SEO Strategy
- Marketing Planning
- Website Analysis
Education
Bachelor of Arts (BA) Istituto Marangoni London
- London, United Kingdom
Madeleine graduated from Istituto Marangoni's Fashion Business program in July 2019, with an employment as a Marketing Strategist in a London based agency and 2 years of part time experience in marketing.