Work history
Social Media ManagerBBC
London, United KingdomFull Time
Planning, strategy, content, community management and paid for BBC Store.
- Planning: Creating and managing the social content calendar in line with new releases, priorities and marketing campaigns.
- Strategy: Continually developing our strategy in line with platform enhancements and learnings from content successes.
- Content creation: Using Photoshop and Premiere to create social media content. Copywriting and scheduling content across all platforms.
- Reporting: Tracking and reporting on results (engagement as well as traffic/conversion) using Comscore and Google Analytics as well as Facebook/Twitter/YouTube analytics platforms.
- Community management: Developing a tone of voice suitable for our audience and working with our customer service team to deliver the best social customer service possible.
- Paid: Working with an agency managing paid social campaigns, and creating ads in house (Facebook, Twitter and YouTube) to support organic content, creating targeted audiences to maximise spend.
Awards:
- Gold at Promax Europe for 'Use of Social Media' (BBC Store Video)
- Gold at Promax Europe for 'OTT / On Demand / Website or Interactive Service Spot' (BBC Store Video)
- Silver at Promax UK for 'Best Season or Stunt' (BBC Store Video)
- Finalist in Global Employee Awards at BBC Worldwide (BBC Store Video)
- 'Best Innovation Award' at BBC Worldwide Brand Summit (The Power of the Daleks)
- Town Hall Hero from BBC Worldwide
Social Media Manager
- Hemel Hempstead, United KingdomFull Time
The role involved looking after all things social for caravan parks by bringing the seaside to guests and owners through social media channels.
Including;
- Planning and strategy for all channels
- Managing one direct report - Social Media Content Assistant
- Managing and creating content
- Paid campaigns to support organic reach
- Experimenting with new platforms/trends
- App building/competitions using Offerpop
- Planning and executing regular video shoots, and working closely with video production team throughout the editing process.
- Blog writing
- Supporting social media response team responding daily to customer questions and comments (using Conversocial)
- Regular reporting to track progress/success and develop channels
- Supporting charity work raising money for BBC Children in Need
+ Show more
Skills
- Paid Social
- Social Content Strategy
- Social Analysis
- Social Campaigns
- Social Medi
- Social Media Marketing
- Social Media Digital Strategies
- Adobe Premiere/photoshop/indesign
- Digital Marketing
- Coordinating Events
Education
BA(Hons) Art History
-
Studied a variety of periods of art history from Byzantine to the YBAs. Dissertation titles:
- Majora, Uberiora, Pulchriora: Hemel Hempstead and the New Town Project (looking at architectural styles and influences in new towns)
- Decapitation, Blindness and Disability: Representations of Women in Surrealism (exploring the fractured representations of women in surrealist art)
Activities and Societies: Nominated by my peers as a Student Representative for Art History
Awards
Gold for 'Use of Social Media'
Gold for 'OTT / On Demand / Website or Interactive Service Spot'
+ Show more