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A versatile senior digital specialist with over 6 years cross-platform marketing experience, in both fast-growing start-ups and professional services. I have played an instrumental role in helping to scale growth, from initial development to pre-acquisition stages at start up Lot 99 and in my recent role with Colliers I have excelled in managing on-boarding training, platform migrations and website redevelopments as well as national collaborative digital campaigns. With my varied background in client services, digital marketing and online advertising, I have garnered an exceptionally diverse background which has enabled me to swiftly adapt and master new systems and processes and understand varied perspectives. I enjoy the onboarding process and am keen to bring my passion for training and development to a new role in account management. Outside of Monday to Friday I'm an avid 'caker', offering bespoke cake designs for special occasions. https://www.facebook.com/thewhoopiecaker/
Management of strategically important advertiser/agency relationships across various product sets, from campaign set-up through to reporting and insightful analysis of customer audiences and online advertising campaigns. Managing book of clients to convert existing business into repeat business and continually strive for up sell opportunities maximising revenue from existing clients. Developing strategic clients with longer term strategies by building in-depth client relationships. Developing case studies/collateral for Sales Team to further promote our most successful campaigns. Training and on-boarding new clients onto self serve platform.
Implemented global and regional digital marketing strategy, processes and procedures for the UK region, ensuring that respective business strategies are supported appropriately through web, social media and email marketing platforms. Orchestrated migration of email marketing platform for UK and EMEA business. Streamlining email marketing process and improving quality of communications and overall view rates by 8% within the first year. Devised and championed onboarding process for email marketing platform by leading extensive training, providing best practice advice and daily support to users across UK, EMEA and MENA regions. Project managed website redevelopments with external agencies, ensuring websites are completed on time and within budget. Provided consulting service to key internal stakeholders, heads of business and their respective teams on digital marketing initiatives and projects, including web, email marketing and social media. Collaborated with Marketing and Public Relations team to implement national integrated campaigns that drove thought leadership and had a strong digital presence. Managed relationship with external providers for email marketing and social media platforms. Assisted bid team with content development for large scale pitches. Devised and presented social media and digital training sessions for the wider business. Established online video presence for Colliers research team by introducing filming process and providing guidance on video content for social media across the UK and EMEA region. Establish, maintain, and troubleshoot the Digital Marketing Team workflow, optimizing team efficiency and ensuring all expectations are met or exceeded and intranet was kept up to date. Mentored and managed Digital Marketing Assistant to ensure continued learning and development.
Played integral role in taking lot99 from start up ecommerce platform from early concept to pre-acquisition stage. Instrumental in establishing new client relationships and closing new business resulting in 40 new vendors onboarding to platform yet to be built. Established content strategy and brand identity through copy writing and graphic design assistance. Collaborated with digital agency, photographers, graphic designers and directors to develop the design and UX of Lot99 website.