Madison Shackell-York

Madison Shackell-York

Senior DesignerLondon, United Kingdom
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Pip Jamieson
Denise Chippindale
Alec Dudson
Madison Shackell-York

Madison Shackell-York

Senior DesignerLondon, United Kingdom
Projects credited in
  • Kate Rose
    Kate RoseA branding and print project produced at Idea is Everything for demi - luxury jewellery brand Kate Rose. A brand that "marries" the rigid architectural structures and organic/natural forms which Kate references in her designs, by designing an extended structured K paired with handrawn free hand illustrations.
  • SpareRoom
    SpareRoomSpareRoom is the UK’s leading flat and house share site with over 7 million users. With a renewed focus on growing the US business and new competition entering the market, they recognised they needed to build a more emotional connection with audiences. I helped to create the new visual identity around the concept of a balanced home and the brand concept of ‘Find Home Together’. Working closley with Colophon Foundry I led the project to create a custom typeface for the project; SpareRoom Sans. T
  • Tutti & Co
    Tutti & CoFounded 11 years ago, Tutti & Co, is a British jewellery and home wares company. They have had a desire to grow the business and migrate to more upscale wholesalers whilst opening their own retail stores. They required a brand which would allow it to better reflect its unique lifestyle and appeal to a more aspirational customer. I helped to create the brand identity after working with the founder and hearing about her love of craft and design which lead to creating a ‘T’ as the core symbol which references a jewellery makers pin tool. Another key part of the new identity was the use of more craft materials and textures across their other touch points. I also helped to guide how they shot their products and the overall styling of the products.
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  • Digital Design
  • Branding Design
  • Identity Design
  • Art Direction