Digital Marketing and Brand Development Specialist.
In-depth knowledge of marketing and brand development in the fashion industry. Deep understanding of digital and influencer marketing. Skilled in social media strategy, co-branding, collaborations, and brand development.
Creative flair focused on business needs with broad international experience.
Projects credited in
- The 2022 Mentoring ProgrammeThe award-winning mentoring scheme for the creative industries is BACK. This year we have TWO programmes you can apply to our traditional 1-1 scheme and a group mentoring scheme. We recommend you apply to both, as they can be taken together! New this year: Participants that fulfill the requirements will be eligible to earn a digital badge which will recognise the experience, skills and competencies gained during the mentorship. Badges recognising accomplishments outside of formal educat3
- THE 2021 I LIKE NETWORKING MENTORING SCHEMEI LIKE NETWORKING is a platform that aims to support women and non-binary professionals looking for a career in the creative and cultural industry and those who already work in the field but feel stuck. The mentoring programme is international, which reflects the global creative sector. Mentees will be paired with a mentor for 4 meetings, over a 3-month period. In collaboration with their mentor, mentees will define their goals, finesse their skill set, and refine their CV. Additionally, ment
- THE I LIKE NETWORKING CROWDFUNDING CAMPAIGNSupport us on our mission to tackle the severe lack of diversity in the culture and creative industries and create a more diverse workforce! https://natwestbackherbusiness.co.uk/i-like-networking3
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Work history
Advisory BoardI Like Networking
London, United KingdomPart Time
Networking and mentoring initiative devised for women and non-binary people to tackle the lack of diversity in the creative and cultural industry.
Influencer Marketing SpecialistMG EMPOWER
- London, United KingdomFull Time
• Created and executed full digital campaigns in the UK, US, France, and Brazil, including defining strategy, influencer sourcing, outreach and engagement, budget allocation, campaign management, data collection, and reporting that consistently exceeded client's KPIs;
• Led large scale influencer marketing campaigns for clients such as Chopard, TikTok, Biossance, Aprinnova, and Starzplay;
• Translated campaign insights into detailed reports providing comprehensive recommendations to enhance future campaigns performance;
• Headed the influencer side of an innovative co-creation project where the client and 10 KOLs participated in an immersive 3-day retreat to create the marketing strategy for the launch of a new product;
• Produced customer and client-facing events in the UK and US;
• Contributed to internal processes and ongoing improvements in efficiency across teams and project team members.
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Skills
- Luxury Fashion
- Startup
- Public Relations
- Brand Management
- Influencer Marketing
- Digital Marketing
- Brand Developent
- Ecommmerce
- Leadership
- Entrepreneur
Education
Diploma in Contemporary ArtSotheby’s
- London, United Kingdom
I
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Masters in Luxury Brand ManagementIstituto Marangoni
- Milan, Italy
Laurea Cum Lade
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