Mafe Miguel

Mafe Miguel

Digital Marketing and Brand Development SpecialistLondon, United Kingdom
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Mafe Miguel

Mafe Miguel

Digital Marketing and Brand Development SpecialistLondon, United Kingdom
About me
Digital Marketing and Brand Development Specialist. In-depth knowledge of marketing and brand development in the fashion industry. Deep understanding of digital and influencer marketing. Skilled in social media strategy, co-branding, collaborations, and brand development. Creative flair focused on business needs with broad international experience.
Projects credited in
  • THE 2021 I LIKE NETWORKING MENTORING SCHEME
    THE 2021 I LIKE NETWORKING MENTORING SCHEMEI LIKE NETWORKING is a platform that aims to support women and non-binary professionals looking for a career in the creative and cultural industry and those who already work in the field but feel stuck. The mentoring programme is international, which reflects the global creative sector. Mentees will be paired with a mentor for 4 meetings, over a 3-month period. In collaboration with their mentor, mentees will define their goals, finesse their skill set, and refine their CV. Additionally, ment
  • THE I LIKE NETWORKING CROWDFUNDING CAMPAIGN
    THE I LIKE NETWORKING CROWDFUNDING CAMPAIGNSupport us on our mission to tackle the severe lack of diversity in the culture and creative industries and create a more diverse workforce! https://natwestbackherbusiness.co.uk/i-like-networking
  • I LIKE NETWORKING  ( ilikenetworking.uk)
    I LIKE NETWORKING ( ilikenetworking.uk)I LIKE NETWORKING aims to support women and non-binary professionals looking for a career in the creative and cultural industry and those who already work in the field but feel stuck. The programme is international, which reflects the global creative sector. Mentees will be paired with a mentor for 4 meetings, over a 3-month period. In collaboration with their mentor, mentees will define their goals, finesse their skill set, and refine their CV. Additionally, mentors will expand mentees' ne
Work history
    I Like Networking logo
    I Like Networking logo
    Advisory BoardI Like Networking
    London, United KingdomPart Time
    Networking and mentoring initiative devised for women and non-binary people to tackle the lack of diversity in the creative and cultural industry.
    MG EMPOWER logo
    MG EMPOWER logo
    Influencer Marketing SpecialistMG EMPOWER
     - London, United KingdomFull Time
    • Created and executed full digital campaigns in the UK, US, France, and Brazil, including defining strategy, influencer sourcing, outreach and engagement, budget allocation, campaign management, data collection, and reporting that consistently exceeded client's KPIs; • Led large scale influencer marketing campaigns for clients such as Chopard, TikTok, Biossance, Aprinnova, and Starzplay; • Translated campaign insights into detailed reports providing comprehensive recommendations to enhance future campaigns performance; • Headed the influencer side of an innovative co-creation project where the client and 10 KOLs participated in an immersive 3-day retreat to create the marketing strategy for the launch of a new product; • Produced customer and client-facing events in the UK and US; • Contributed to internal processes and ongoing improvements in efficiency across teams and project team members.
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Skills
  • Luxury Fashion
  • Startup
  • Public Relations
  • Brand Management
  • Influencer Marketing
  • Digital Marketing
  • Brand Developent
  • Ecommmerce
  • Leadership
  • Entrepreneur
Education
    Sotheby’s logo
    Sotheby’s logo
    Diploma in Contemporary ArtSotheby’s
     - London, United Kingdom
    I
    I
    Masters in Luxury Brand ManagementIstituto Marangoni
     - Milan, Italy
    Laurea Cum Lade
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