About me
A creative and brand communications specialist with over 13 years experience in brand and account management across local and global brands. Successful at developing and implementing targeted and effective customer communications, brand management and improving team effectiveness.
Extensive experience in delivering integrated communications including ATL, branding, digital, social, BTL and PR. A lateral thinker with enthusiasm, integrity and strong work ethic. An exceptionally competent team manager with excellent skills in stakeholder management. Cultivates strong and lasting client/work relationships.
Available for consultancy and full-time positions.
Work history
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Marketing and Communications ConsultantMagda Barto Ltd
London, United KingdomFreelance
Communications consultant working with organisations ranging from start ups to FTSE100 listed companies. Available for freelance short term or long term contracts.
Client LIFEARC
A self-funded medical research charity focussing on translational science in under supported areas of medical research
• Developed and delivered the communications strategy for two multi-year, £100m programmes for motor neuron disease and chronic respiratory diseases
• Revised the positioning messaging for the organisation to provide a strategic platform the launch of each programme
• Delivered two integrated communications campaigns to drive awareness across key audiences globally
• Provided strategic guidance to CEO and Senior Executive Team
Client SCIAD COMMUNICATIONS
An integrated brand, digital and PR agency specialising in the life sciences and biotechnology sectors
• Led the development and delivery of corporate and digital communications programmes for clients globally
• Provided strategic guidance to business founders
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Head of Brand and CommunicationsOncimmune
- London, United KingdomFull Time
Key responsibilities
• Led the creation, development and implementation of brand strategy, programmes and policies that shaped, promoted, built, and protected Oncimmune’s reputation; share price increased over 600% in one year
• Developed and executed external and internal communications, marketing, corporate affairs, and IR strategy
• Provided strategic guidance to senior leadership team: CEO, Board members and Executive Committee
• Brand champion; strategy, implementation, and policing
• Developed and managed the social media strategy including activation across social channels
• Created the strategy and executed a patient advocacy programme
• Appointed and led advertising, media, and communications agency partners
Achievements
• Rebrand of Oncimmune; launch of consistent narrative and visual language, aligning employees to the company’s strategic objectives
• Developed messaging for the products and services business (including the launch of the Infectious Diseases service during the pandemic)
• Delivery of new website (67% increase in traffic in first 6 months and 4-fold increase in traffic to products and services page)
• Significant awareness driven for major trial results at World Conference for Lung Cancer through aggressive PR campaign that resulted in 300+ pieces of press globally including Times Magazine (https://bit.ly/3DgcgV7), Sky News, BBC, BMJ and itv news (https://bit.ly/3B97czG)
• The ‘Extra Time’ exhibition (www.extratime.gallery) – drew attention to the urgent need for a nationwide cancer screening programme; more than 400 visitors, share price increased by 130% week following launch
• Launch of ‘Extra Time podcast’ – produced and wrote all podcasts with over 3K listens to date (https://spoti.fi/3mAFYy8)
• Conceived and launched International Women’s Day campaign to drive internal engagement and generate awareness of the capabilities of Oncimmune’s female scientists
• Responsible for the successful award of the 2022 Queen’s Award for Enterprise in the category of innovation
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Skills
- Marketing
Education
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Bachelor of Arts/Bachelor of ScienceThe University of Melbourne
- Melbourne, Australia