Magda Paszewska
Available

Magda Paszewska

longstory.euWarsaw, Poland
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Connections
Pip Jamieson
Aries Moross
Daisy King
Magda Paszewska
Available

Magda Paszewska

longstory.euWarsaw, Poland
Projects
  • Action: Climate
    Action: ClimateProgressive climate change is posing enormous risks to people and the planet, from changes in food production to catastrophic floods and droughts. The Climate Action is a Polish movement of environmental activists. The campaigners organize actions in social media and public space. One of them was a happening during the COP24 conference, organized by the United Nations. We designed the logo of the Climate Action and a flexible system for creating campaign content. The creative idea is based on a
  • Pieskot
    PieskotPieskot is a platform for recognized artists and promising talents, founded by a creative couple. It cooperates with illustrators who draw postcards, produce eco-bottles and other accessories. We designed a visual identity, the idea of which is based on the contrast between the character of an enthusiastic dog and a skeptical cat. We also used the motif of the different ways in which animals ‘approach’ the subject of water in while conceiving eco-bottles for Pieskot. Apart from the eco-bottle
  • PelviFly - telemedicine
    PelviFly - telemedicineAbout 30% of women suffer from pelvic floor muscle dysfunction*, which becomes a serious health problem over time. PelviFly is a femtech (accelerated in Google Startups) startup that allows you to train your pelvic floor muscles effectively. Based on the messages strengthening the positive side of femininity (body-positive, self-care, self-love), we have developed the brand's visual identity across social media channels: visual setting and 'tone of voice' communication.
  • Skanska
    SkanskaWorking closely with Skanska's team, we co-created the investment communication strategy. Storytelling was based on juxtaposing the industrial history of Łódź with the city's future development opportunities. We designed the logo and visual identification of the investment and printed and digital promotional materials. The logo referred to the form of the investment, and in all communication we strongly emphasized the ecological solutions of the building (LEED, green terraces) and modern social
  • PKP S.A. - modernization of railways
    PKP S.A. - modernization of railwaysPKP S.A. manages over 2.5 thousand railway stations, of which nearly 600 operate passenger traffic. In 2015. PLN 298 million was allocated for the modernization of national railway stations. We have designed a book calendar for 2016 for PKP. Its aim was to promote renovated facilities. We selected 12 stations. Each month had a theme referring to a given station, which changed with every following page corresponding to another month.
  • City of Warsaw - Centre for Intergenerational Activity
    City of Warsaw - Centre for Intergenerational ActivityWe were commissioned by the City of Warsaw with preparing the visual identification of the Centre. It was important to create a modern sign that would be understandable for the seniors, one that they could relate to. The logo was based on a simplified drawing of a linden leaf, referring to the address of the Centre. The name of the street "Nowolipie" evokes emotional associations among users. It accentuates closeness and locality, while at the same time it precisely informs about the location.
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Skills
  • Branding
  • Publishing Design
  • Print Design
  • Pattern Design
  • Art Direction
  • Creative
  • Creative Art Direction
  • Typography
  • Logo Design
  • Textile Design
Education
    A
    A
    Master Degree Graphic Design and Editorial ProjectsAcademy of Fine Arts in Warsaw
     - Warsaw, Poland