Mahala Ashley

Account Manager - Creative Content

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Creative marketing professional with 6 years’ experience in driving brand awareness and customer acquisition across European markets EMEA and Global. I am a strategic thinker, with a proven track record of exceeding KPIs through strong project management of 360 marketing campaigns, creative content series and paid social strategy. I specialise in the music and culture space connecting brands with content creators and artists.

Locked Pro Plan feature

Skills

  • Marketing
  • Project Management
  • Events
  • Campaign Management
  • 360 Branding
  • Budget Management
  • Content Creation
  • Creative Production
  • Brand Partnerships
  • Paid Social

Companies I’ve worked with

  • Adjust Your Set

    Adjust Your Set

    • Advertising
  • M

    MEOKO

    • S

      SoundCloud

      • U

        Urban Nerds Collective

        Work history

        Currently

        Account Manager - Creative Content

        Adjust Your Set

        Jun 2019
        • London, United Kingdom
        • Full Time
        • Working with a portfolio of global clients such as Durex, Converse and Pizza Express to deliver award-winning content campaigns with an editorial lens, culturally aligning brands with their target audience. Key account manager ensuring the timely delivery of creative content that provides cut through alongside the AYS audience first publishing model. Brand Campaign Management: Nurturing client and senior stakeholder relationships, acting as the key driver for the delivery of content marketing campaigns for brands. Responsible for campaign budgets, retainer resourcing and hosting of key client meetings and pitches. In terms of new business, I work closely with both client and agency business director to manage and advise on partnerships which connect brands with talent and content creators. Creative Content: Management of the end to end creative process across the strategy, creative and post production teams to deliver culture first editorial content campaigns for both digital and print.

        2019

        Account Manager - Cultural Marketing

        Urban Nerds Collective

        Dec 2017 - Jun 2019
        • London, United Kingdom
        • Full Time
        • Key account manager for a series of global clients such as Havana, The North Face, Lacoste and PUMA, facilitating the account management and delivery across 360 marketing campaigns and digital content series. Urban Nerds Is a 360° youth marketing agency operating at the crossroads of brands and youth culture. Project Management: Proven responsibility for the overall management of client relationships, overseeing the day-to-day running across a breadth of accounts covering lifestyle and digital. Liaising with key stakeholders, media partners and talent to ensure effective collaboration and on-time delivery of client projects & marketing plans. Campaign Delivery: Management across a small team and external suppliers to deliver experiential and content marketing from strategy, through to execution and post campaign analysis. Managing 360 marketing campaigns with budgets and social spend up to 200k across a range of urban music and culture projects. Digital Marketing and Strategy: Spearheaded a series of content marketing campaigns by executing paid social strategy to drive both acquisition and brand awareness, set against tight KPIs focused on traffic, conversion, view rates and sentiment.

        2017

        Senior Marketing Executive (International)

        SoundCloud

        Dec 2016 - Sep 2017
        • London, United Kingdom
        • Full Time
        • Responsible for delivering international marketing activity across the UK, Europe and Australia. SoundCloud is one of the most popular audio apps in the world with 175M monthly unique users. CAMPAIGN MANAGEMENT: Managed and implemented localised marketing campaigns and social messaging that strongly resonated across SoundCloud’s priority markets. Successful projects worked on include The Great Escape Festival and Emerging Student Scenes Series. BRAND PARTNERSHIPS: Responsible for building brand partnerships through executing specific marketing activations which connected with listeners and promoted SoundCloud Go and Go+, as well as SoundCloud Pro to SoundCloud’s unique community of Creators. INTERNATIONAL PRODUCT LAUNCHES: Spearheading the end-to-end marketing process of new market product launches, effectively delivering marketing campaigns to drive key strategic announcements in multiple markets. Managing budgets up to £500k and deciding on budget spend across a range of EDM projects. Working collaboratively with the Head of International Marketing to support the planning, execution and wrap up of international events.

        2016

        Senior Marketing Executive

        Antler Luggage

        Dec 2013 - Jun 2016
        • London, United Kingdom
        • Full Time
        • Responsible for supporting the Marketing Manager across all consumer and B2B marketing activity. Antler luggage is a market leader in luggage, produced in the UK. The brand is positioned in over 7 international markets. PROJECT MANAGEMENT: Managing key marketing campaigns for both online and in store marketing. Spearheading premium product launches from end to end such as “Atom” and “The Words Lightest” suitcases. MARKETING EVENTS: Key stakeholder in the planning and organization of major trade and consumer shows across the UK and International Markets (US & AUS) CONTENT CREATION: Responsible for all e-commerce marketing content, social media and print marketing materials to ensure tone and feel of the brand is communicated throughout. Working closely with external photography agencies managing the end-to-end e-commerce photography process. PR: Key marketing contact for the external PR agency to construct press releases and to facilitate marketing support at all press events and marketing events.

        Education

        2012

        BA (Hons) American Theatre Arts and Literature

        Rose Bruford College of Theatre and Performance

        Sep 2009 - Jun 2012
        • London, United Kingdom
        • 2:1