Mahala Ashley

Account Manager

  • Marko Tadic
  • Janet Marrett
Connections

Projects

About me

Conscientious and highly driven marketing professional with 5 years’ experience in driving brand awareness and customer acquisition across European markets. I am a strategic thinker with a proven track record of exceeding KPIs through strong project management of 360 marketing campaigns and paid social strategy.

Locked Pro Plan feature

Skills

  • Marketing
  • Project Management
  • Events
  • Campaign Management
  • 360 Branding
  • Budget Management
  • Content Creation
  • Creative Production
  • Brand Partnerships
  • Paid Social

Companies I’ve worked with

View all
  • M

    MEOKO

    • R

      Rinse FM

      • U

        Urban Nerds Collective

        • S

          SoundCloud

          Work history

          2017

          Radio Broadcast Coordinator

          Rinse FM

          Mar 2017 - Jun 2017
          • London, United Kingdom
          • Freelance
          • PRODUCER: Responsible the production and postproduction of shows such as The Breakfast Show, Drive Time and specialist takeover shows such as Artwork Presents and Marcus Nasty & Friends. Managing all station workflow using scheduling platform Trelo. In charge of editing audio using digital editing software such as Audition and Myriad, as well as managing all asset creation for both online and print using Photoshop. CONTENT RESEARCHER: Responsible for providing news stories relevant to Rinse FMs’ audience for The Breakfast Show news reports. Pitching new content ideas to wider production team for show features such as “Women’s Crush Wednesdays” and wider Rinse FM branded events.

          2017

          Account Manager

          SoundCloud

          Dec 2016 - Sep 2017
          • London, United Kingdom
          • Full Time
          • Responsible for delivering international marketing activity across the UK, Europe and Australia. SoundCloud is one of the most popular audio apps in the world with 175M monthly unique users. CAMPAIGN MANAGEMENT: Managed and implemented localised marketing campaigns and social messaging that strongly resonated across SoundCloud’s priority markets. Successful projects worked on include The Great Escape Festival and Emerging Student Scenes Series. BRAND PARTNERSHIPS: Responsible for building brand partnerships through executing specific marketing activations which connected with listeners and promoted SoundCloud Go and Go+, as well as SoundCloud Pro to SoundCloud’s unique community of Creators. INTERNATIONAL PRODUCT LAUNCHES: Spearheading the end-to-end marketing process of new market product launches, effectively delivering marketing campaigns to drive key strategic announcements in multiple markets. Managing budgets up to £500k and deciding on budget spend across a range of EDM projects. Working collaboratively with the Head of International Marketing to support the planning, execution and wrap up of international events.

          2017

          Editoral Project Manager

          MEOKO

          Aug 2016 - Jan 2017
          • London, United Kingdom
          • Full Time
          • Working at a 360 degree events and promotional agency to support the day to day running of key editorial projects and campaigns.  EDITORIAL: Collaborating with Editor to support the day to day running of key editorial projects and campaigns. Responsible for writing artist features, articles and reviews for web as well as creating engaging content in a busy environment to tight deadlines. CLIENT/ARTIST LIASON: Responsible for working with artists, record labels, festivals and events to manage articles and mix submissions to the website. Managing all client and artist relationships around interviews and guest features. BUSINESS DEVELOPMENT & PARTNERSHIPS: Spearheading new business development and brand partnerships via pitch presentations and proposals. Secured partnerships with key festivals and record labels

          2016

          Senior Marketing Executive

          Antler Luggage

          Dec 2013 - Jun 2016
          • London, United Kingdom
          • Full Time
          • Responsible for supporting the Marketing Manager across all consumer and B2B marketing activity. Antler luggage is a market leader in luggage, produced in the UK. The brand is positioned in over 7 international markets. PROJECT MANAGEMENT: Managing key marketing campaigns for both online and in store marketing. Spearheading premium product launches from end to end such as “Atom” and “The Words Lightest” suitcases. MARKETING EVENTS: Key stakeholder in the planning and organization of major trade and consumer shows across the UK and International Markets (US & AUS) CONTENT CREATION: Responsible for all e-commerce marketing content, social media and print marketing materials to ensure tone and feel of the brand is communicated throughout. Working closely with external photography agencies managing the end-to-end e-commerce photography process. PR: Key marketing contact for the external PR agency to construct press releases and to facilitate marketing support at all press events and marketing events.

          Education

          2012

          BA (Hons) American Theatre Arts and Literature

          Rose Bruford College of Theatre and Performance

          Sep 2009 - Jun 2012
          • London, United Kingdom
          • 2:1