Mahdi is an innovative thinker with broad business acumen and in-depth marketing and branding experience. As a classically trained CPG marketing professional, he was responsible for developing new products and managing integrated marketing campaigns for several well known Fortune 100 companies. Mahdi recently launched a consulting company aimed at helping small businesses develop and strengthen their branding strategies. In addition to his consulting role, he serves as the Chief Marketing Officer of Been Broke Before, LLC, an apparel based social enterprise focused on providing financial literacy education to members of traditionally underrepresented communities. Mahdi has a proven track record of service leadership, as a former board member of the Franklin Housing Authority and the Boys & Girls Club of Middle TN. In addition to his work as a marketing professional, Mahdi recently authored his first book (electronic), the ABCs of Marketing, in February of 2018.
- HUE Design SummitEvent Description: Annual design summit for designers and developers of color. My Role: Keynote Speaker Title: Exploring the Intersection of Branding and Design HUE Design Summit is organized by a collective of creative individuals who believe that in order for a community to flourish, there must first be a community. The summit returned this summer as a 4-day un-conference created for designers and developers of color, bringing curated conversations and workshops in an environment where we are
Projects credited in
- Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeKaren Blackett OBE Chief executive at MediaCom Karen Blackett OBE, is chairwoman of MediaCom and a widely admired leader in ad-land, known for infusing authenticity with success. Karen was the first businesswoman to top the Powerlist 100, champions her uncommon position as a senior black woman in the advertising industry and openly discusses her working-class, second generation immigrant roots when in conversation with press. Karen is a huge inspiration for diversity in the creative industry.139