I act as the project manager in social media activation projects for our Finnish and Nordic clients. My tasks include copywriting, photo editing, client contact, all technical aspects of the campaigns and optimizing campaigns for maximum engagement. My expertise lies foremost with Facebook (i.e. campaigns on PowerEditor, building pages in BusinessManager) and LinkedIn (campaigns in AdsManager). During the spring and summer I was the project manager and responsible for the development and renewal process of our www.tulevaisuudenyritykset.fi website. In the fall I also act as the editor-in-chief for Universum annual publication Suuntana Tulevaisuus. Keywords: Client Projects Social Media Optimization Project Management Employer Branding Print Editing Copywriting Articles
I have responsibility for our client Danone Nordics to have an active presence in social and digital media in Finland and Sweden. My duties include planning of publications and updates beforehand, planning of digital campaigns in cooperation with the marketing department that support campaigns run in the traditional media, updating and creating content to several websites, analyzing the data from different digital channels to help direct more traffic onto sites, monitoring competition and consumer contact. My role is both strategic and operative. I also assist my colleagues with internal communications and PR. Keywords: Social Media Web Content Digital Strategy B2C Marketing Copywriting PR FMCG
My responsibilities included various administrative duties and customer communication. My role was very social, and I worked with international customers and colleagues on a daily basis.