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Friendly and dynamic, I believe that great ideas come from team synergy. I’m deeply interested in analysing social behaviours regarding brand’s identity. That’s why, after political sciences studies focused on sociology, I’ve started a Master’s degree in communication specialised in brand strategy at Sciences Po, one of France’s leading schools.
Webedia is an international group specialised in digital media • Answer to clients' briefs • Monitor creative process • Create benchmark for brand publishing and digital advertising analysing market, social trends and competitors • Participate in speeches and workshops with clients
- Drive operational aspects of campaigns (print, web, packaging, publishing) - Answer to clients' demands and lead creative briefs - Manage legal, logistical and financial features of the production - Analyse market, advertisers and competitors
Branding & Communication
In order to challenge the insurance market of the future, Swisslife organised a competition between students. Starting from consumers insights collected on the company's website, teams had to create a communication plan answering to consumers issues in an innovative way.