I am a 25-year-old Psychology graduate who is fascinated by the impact of outside influences, such as advertising and marketing, on the consumer choices and decisions we make on a daily basis. Having completed a Masters degree in Economic and Consumer Psychology I am now eager to apply my theoretical knowledge of psychological mechanisms to the manipulation of consumer behaviour.
•Managed a team of 11 employees. Organised daily rotas, including planning of delivery, visual merchandising and daily shop accounting. •Analysed sale figures in order to identify and execute strategies for increasing revenue. Liaised with marketing and design department for planning future product development. •Increased store’s customer details capture by 150% Q/Q. Planned and executed a ranking system to reward store assistants with the highest number of data collected. •Orchestrated an in-store company hosted shopping event in collaboration with businesses located in central London. Over 90% of businesses approached were persuaded to join a sponsorship.
•Increased furniture sales by 30% Y/Y by leveraging monthly sales insight and re-merchandising the store accordingly. •Implemented a new interactive training procedure for new staff. This resulted in an 80% increase in product knowledge and the store won ‘best-selling products knowledge’ competition between 13 UK stores. •Liaised with stockroom supervisor to improve communication about stock replenishment. Created a daily stock feedback system, which reduced time spent on stock management by 4h/week.
•Developed and executed social media strategies to maximize the effectiveness of social engagement based on scientific research, resulting in Q/Q increase in followers for Facebook (31%), Twitter (28%), SoundCloud (22%) and YouTube (18%). •Identified music trends and scouted new artists, increasing Label’s follower fan base on Beatport.com by 15% at the end of Q1. •Explored the growing potential of the brand by creating a bimonthly podcast in collaboration with 17 online radios worldwide.
•Worked in a team to coordinate the smooth running of open days. Implemented changes in venue layout based on visitor feedback and increased visitor satisfaction by 20% as compared to previous event. •Provided prospective students and their parents with information regarding the university and specific courses. Collected data on the most common queries and at future events organised interactive lectures incorporating these questions, as a result reducing the need for extra staff by 50%.
•Final grade in the top 5% of cohort. •Modules included Applied Data Analysis, The Psychology of Selling and Advertising and Behavioural Economics.
•Final grade in the top 10% of cohort. •High achievement grades in Statistics and Data Analysis (90%), Statistics and Research Design (88%), Research Methods and Empirical Work (96%).