Makiyo Lio is a creative, determined and detail-oriented photographer & director with over 9 years of experience in photography and film in commercial studio and location shooting. Her experience working in Asia and Europe has been valuable towards her growth as a professional creative, leader and team player. She has had the opportunity of working with established fashion designers, agency models, and professional creatives in cities like Milan, London, Barcelona, Madrid and Singapore. She continues to seek new learning experiences around the world and hopes to continue working globally. Specialties: • Fashion • Editorial • Portraiture • Commercial • Art Direction • Film DirectingLocked Pro Plan feature
• Working closely with local brands to produce fashion campaigns and commissioned by magazines to produce fashion editorials. (A fast growing list of clients such as Glamour España, M.A.C Cosmetics, Polaroid Eyewear, Primark, Airbnb, Bershka, Mango, i-D Spain, Glamour Romania, Nylon Singapore). • Developing of fashion editorials and photo sessions for model agencies and representation companies in the Barcelona & London area, including Elite Model Management, View Management, Fifth Avenue Models, Blow Models and UNO Models. • Leading and coordinating of teams comprised of fashion stylists and make-up artists, providing agencies and models with professional photographs for their books.
• Producing and delivering editorial imagery and videos that are high quality and engaging in studio environment for a large range of brands including Adidas, Converse, Nike, Levi's, Weekday, Monki, Stradivarius, Pull & Bear on ASOS. • Ensuring that all products are lit correctly, efficiently and creatively, in accordance with the company style guide. • Developing new shooting methods and art direction required when filming assets in the studio – giving the customer a continued creative from still to video.
• Working closely alongside with the stylist, make-up artist, and model in studio environment producing high quality images for Bershka, BSK, Beauty and Man ecommerce and lookbook. • Planning, organising and managing the visual layout of the website with the creative and commercial team. • Meeting daily and weekly deadlines for website contents. • Ensuring that all products are lit correctly, efficiently and creatively, in accordance with the company style guide. • Conducting trend research on art direction, lighting and poses. • Responsible for the care and upkeep of all studio equipments, props and supplies. • Conducting model castings from agencies
• Developed photo sessions for model agencies and representation companies in the Milan area, including Elite Model Management and Ford Models. • Led and coordinated teams comprised of fashion stylists and make-up artists, provided agencies and models with professional photographs for their books.
Shortlisted to be flown to Cairo, Egypt, to compete in the finals and received the 1st runner up award in a worldwide placement in the Photography category.
Shortlisted to showcase collection at Fashionably sustainable 2011 show, organised by the Singapore Workforce Development Agency (WDA) and the Textile and Fashion Federation to challenge aspiring fashion designers and industry practitioners to develop innovative apparel creations toward fashion design for sustainability.
Invited by Nestlé Milo Singapore to produce a 30/60s TVC for Me & My Milo Campaign. Screened at local cinemas, TV spots, and SMRT Train & Station Ads in Singapore.
Awarded by Air Asia in Short Film Category for Real People, Real Stories campaign. Screened at local cinemas and TV spots in Asia.
Shortlisted to be flown to Warsaw, Poland to compete in the finals and received the 2nd runner up award in a worldwide placement in the Short Film category.