Malgorzata Siwiecka

Malgorzata Siwiecka

Acquisition Marketing ExecutiveLondon, United Kingdom
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Matt Willey
Christopher Sutton
julie machin
Malgorzata Siwiecka

Malgorzata Siwiecka

Acquisition Marketing ExecutiveLondon, United Kingdom
About me
Multi-lingual online marketing specialist with solid commercial background. Over 2 years’ experience coordinating marketing and online activities. Passionate, creative and detail focused, self-disciplined, organised, adaptable, with good social skills, quick learner, computer literate and can communicate in a friendly and appropriate manner with people at all levels.
Work history
    Acquisition Marketing Executive
    Implementation of strategy across core paid channels, including: affiliates, display advertising, mobile display, organic search, and retargeting. Ongoing coordination and collaboration with internal website teams. Support and amplify on- and offline events through all core ‘traffic driving’ channels. Forecast visits/traffic volume based on marketing activity and estimated response, communicating implications across business. Identify opportunities to maximise available resource with internal and external partners. Coordinate international marketing activity to most efficiently acquire and retain international customers, taking into account local nuance and cultural sensitivities. Monitor and report channel performance. Managing and coordinating external agencies.
    Copy & Content Executive
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    • Assuring copy for the F&F website across Inspire me platform, homepages and landing pages, static pages and through customer journey • Overlooking the briefing process – from creation to sign off working with the design and development teams • Assuring the run of promotions in line with in country calendars, working with trade planning team • Undertake regular review of market trends and competitor activity • Performing User acceptance Tests ensuring a customer friendly journey, providing copy where applicable, checking website responsiveness, error messages and service information • Working closely with external agencies to ensure best quality translations for the website, providing regular feedback to keep the translations up to date and to highest standard • Support content innovation across Inspire me platform, adjusting the content to the needs of different markets and calendars (dependant on the country) • Ensuring the F&F website copy compliances with legal requirements by working closely with legal department, checking and signing off the relevant content
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Skills
  • Fashion
  • Digital Media
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Web Content
  • Office
Education
    Culture and Media Management
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