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Multi-lingual online marketing specialist with solid commercial background. Over 2 years’ experience coordinating marketing and online activities. Passionate, creative and detail focused, self-disciplined, organised, adaptable, with good social skills, quick learner, computer literate and can communicate in a friendly and appropriate manner with people at all levels.
Implementation of strategy across core paid channels, including: affiliates, display advertising, mobile display, organic search, and retargeting. Ongoing coordination and collaboration with internal website teams. Support and amplify on- and offline events through all core ‘traffic driving’ channels. Forecast visits/traffic volume based on marketing activity and estimated response, communicating implications across business. Identify opportunities to maximise available resource with internal and external partners. Coordinate international marketing activity to most efficiently acquire and retain international customers, taking into account local nuance and cultural sensitivities. Monitor and report channel performance. Managing and coordinating external agencies.
• Assuring copy for the F&F website across Inspire me platform, homepages and landing pages, static pages and through customer journey • Overlooking the briefing process – from creation to sign off working with the design and development teams • Assuring the run of promotions in line with in country calendars, working with trade planning team • Undertake regular review of market trends and competitor activity • Performing User acceptance Tests ensuring a customer friendly journey, providing copy where applicable, checking website responsiveness, error messages and service information • Working closely with external agencies to ensure best quality translations for the website, providing regular feedback to keep the translations up to date and to highest standard • Support content innovation across Inspire me platform, adjusting the content to the needs of different markets and calendars (dependant on the country) • Ensuring the F&F website copy compliances with legal requirements by working closely with legal department, checking and signing off the relevant content
Click to edit position description• Ensured corporate support for F&F brands through corporate banners, newsletters, facebook, radio spots and any additional, required channels • Supported all additional marketing activities, events and store openings • Performed price checks to level the brand across the competitors, monitored and kept track of their actions • Produced marketing vouchers and implemented competitions for F&F brands • Translated required documents • Ensured correct price POS • Worked closely with trade planning team ensuring the smooth run of promotions and kept them up to date with the calendar • Ensured correct internal promotions communication for the stores and checked if they are implemented correctly