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• Assisting in the set up and breakdown of the Showroom. • Delivering a warm and genuine welcome to clients and buyers. • Maintaining the Visual Merchandising standarts of the Showroom at all times. • Supporting back of house : dressing models, making sure all garments are carefully hanged.
Responsible for the smooth running of the In-house PR Department. Duties: • Coordination of the seasonal sample traffic of the SS14 and AW14 Collections. • Providing day-to-day support to the General Manager and Hussein Chalayan. • Daily contact with international press and stylists for worldwide shoots and interview requests. • Responsible for updating the contact details for main database. • Analysing social media activity and drawing conclusions for the business. • HR responsibilities including recruitment and training of PR Assistants. • Writing Collection Press Releases before seasonal shows. • Show responsibilities included allocating sections for International Press and Buyers, creating seating plan and charts, compiling attendees lists and send out lists for the show invitations. • Managing re-see appointments at the Paris Showroom after the show. • Working with Hussein Chalayan in coordinating & planning for big events. • Working and keeping in contact with Asian, French and Italian press agencies on a daily basis.
Working under the general guidance of the PR Director, assisting in the smooth running of the in-house PR Department. • Daily send-out of the AW13 and SS14 samples for worldwide shoots and VIP Dressing. • Keeping track of each of the press sample as well as providing important credit information to the press. • Responsible for keeping the showroom clean and tidy. • Scanning and monitoring the press. • Responsibilities also included creating and sending Lookbooks to magazines and clients. • Preparing and compiling press packs for Hussein and PR Director. • Archiving past collections.
Assistantce to show producer and stylist.
Duties included welcoming guests at the door,checking invites and seating coordination
Duties included assistance to the stylist, preparation of the samples for the shoot, organization of collections and returns.
First Class Honours
Graphic Design, 3D Design, Illustration, Photography and Fashion