Work history
MSc Student
Studying MSc of International Marketing
Assistant Content Manager
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Responsible for exploring, reporting and writing articles related to Beauty
Assisting Chief Editor to manage content team
Monitoring page views and analyzing performance of the editorials in different channels, (fashion, beauty, brides, mom, she critiques – a beauty & fashion products database)
Planning and developing campaigns and promotions with sales team for different clients
Build up good relationship with beauty brands PR
Planning and developing content and marketing campaigns for she.com Facebook page (147k+ likes) and other social media channels (Instagram, Youtube, Weibo)
Sharing personal experiences on beauty, fashion, travel and food in she.com blog (http://prochats.she.com/athena-poon/) and personal Facebook page (https://www.facebook.com/athenapoon13)
Skills
- Digital Media
- Marketing PR
- Blogs
- Online
- Brand Management
- Creative
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Web Content
- Beauty Writer
- Japanese
- Chinese Lanaguage
- Beauty Blogger
- Chinese
- Cantonese Chinese